Could you become the Mark Twain of Google content for your industry?
I recently posted an article on how businesses can develop a Brand Journalism strategy to enhance their online marketing efforts. In order to successfully execute a Brand Journalism strategy, or any content strategy, a business needs an author to champion the campaign. In particular, this person should be recognized by Google+ Authorship. Content created by someone with Google+ Authorship, as opposed to a run-of-the-mill anonymous “blogger”, can be attributed greater credibility in the eyes of Google. If the playing field is completely level, better organic rank will be given to the writer with established Google+ Authorship.
For example, let’s say you manage a real estate website and you produce weekly articles on the market for your region. You of course want your content to receive a better Google Search rank than those produced by your competitors. If all else is even, the articles produced by a writer with Google+ Authorship will come up before the rest in search. So how do you establish Google+ Authorship? It’s easy.
HOW TO ESTABLISH GOOGLE+ AUTHORSHIP:
1. Have a Google+ Profile
First of all, you (content writer) need to own a Google+ profile. The picture from your Google+ profile will show up beside your search results in Google so make sure it’s an attractive headshot. Once you have a completed Google+ profile, simply copy the URL of your profile. It will look something like this:
2. Personalize This Google+ Author Link
Using this code:
Replace the [profile_url] portion with your Google+ profile URL. It will now look like this:
3. Add the Google+ Author link to Your Website
Go to the page on your website where your original content exists (most likely your blog) and copy/paste the above new Google+ Authorship link at the end of each individual post (into html, not plain text). If your website’s blog has more than one author, then each author should paste their own Google+ Authorship code at the end of each one of their blog posts. If you are the only author for all of the content on the website then you can add the code to each page instead of each post and be done with it from there on in. For those of you managing your own WordPress website, there is a Google Authorship plug-in available for you to accomplish this task.
4. Add a Reciprocal Link from Your Google+ profile to Your Website
Now go back to your Google+ profile and edit the “Contributor To” section by adding your website’s URL to the Google+ profile. If you only contribute to the Blog page, then add the URL that contains the blog (e.g. www.yourwebsite.com/blog).
That’s it. You’re done!
There is no guarantee that Google will show Authorship in search results. If for some reason Google deems that your content is in some violation (unoriginal or “gamed”) of their content guidelines, or is simply poor in quality, then the above practices will not serve you. Google Authorship is yet another way for Google to deliver the public valuable and verifiable content so it all starts with the body of work and not savvy SEO link practices.
View this video from a couple of hip guys over at Google if you would like a visual walk-through on how to establish Google+ Authorship: