8 Must-Have Social Media Apps For Your Business – a Beginner’s Guide

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8 Social Media Apps for Business

This list is for you businesses on the fence about what social media can do for you. Sure, you may have a Facebook and Twitter profile for your brand, set up a couple of years ago with little to show for that 30 minutes of effort. I get it. But in today’s climate it would be superfluous for me to even state that it is an essential part of any online marketing strategy. You simply need to accept this before reading further. In fact, this list is not just about which social media apps you should have on your mobile, it serves as a not-so-roundabout way of stating which social profiles your business needs to remain relevant in the eyes of today’s consumer. Now for those of you brand managers that have embraced social networking and enjoyed the benefits of it this list may feel a little “no duh”, but then again maybe not. While you have installed all of the usual suspects of social media apps you may have missed that latter half. Either way, keep reading to ensure that you are ready to manage all of these social networks for your brand while you are on the go.

8 Social Networking Apps You Must Have to Manage Your Brand on Social Media While on Mobile

1. Facebook Pages Manager

Facebook is big on separating the individual from the brand and thus you need to install Facebook Pages Manager in addition to the standard app for actual people. The great simplistic thing about using the Pages app is that you never accidentally post to your Facebook Page as you, the person, as opposed to your brand which can be embarrassing. Pages Manager updates frequently as the social network continues to toy with the way brands can interact with the Facebooking public so expect to check for updates frequently after installing. (iPhone/iPad/Android)

2. Twitter

Twitter is simply made for the brevity of content marketing on-the-fly so this app is likely the first social app that any of you severely late-adopters will take to and you will enjoy the ease of use. Track conversations related to your industry, engage users, and subsequently grow your social network reach while in line at the bank. It’s that easy. (iPhone/iPad/Android)

3. Google+

All you need to do is read this article on how to build your G+ following, this article on the importance of G+ circles (and Kevin Bacon), and this one on G+ Authorship (regardless the horrible update) to know that I mean business when I state you need this brand profile and app to manage it. The app requires that you sign in and out to switch between your personal profile and brand page, which is ridiculous, but otherwise it is extremely easy to use. (iPhone/iPad/Android)

4. LinkedIn

LinkedIn is absolutely essential for B2B brands and you should be engaging your connections on there daily. The app of course makes this easy. Simply install the app, apply these 7 steps to promoting your company on LinkedIn, and you’re on your way. (iPhone/iPad/Android)

5. Instagram

Instagram may have a desktop version that allows you to edit comments but it is an app-only social network all the way. Many business think they don’t need Instagram but they are mistaken. They simply don’t understand how it can be used to showcase your corporate persona and to even sell your products with ease. Time to get on board. (iPhone/iPad/Android)

6. Pinterest

Pinterest is the most popular visual social network around and with its core audience being female (80 percent!) it represents a powerful consumer demographic. Snap eye-catching pics of your product/service, post them on your site, and pin them with a link to your purchase/contact page all from your newly installed Pinterest app. (iPhone/iPad/Android)

7. Tumblr

I can all but guarantee that your brand is in a slumber when it comes to using Tumblr. However this visual-centric blog platform oozes referral traffic opportunities and should not be skipped. The app is conducive to easy posting and #tagging of attractive product pics that allow hyperlinks to your site to be placed both within text captions and within the image. (iPhone/iPad/Android)

8. HootSuite

The HootSuite app will take the daunting task of managing the above seven apps and streamline the process into one user-friendly platform. While I fully recommend HootSuite I still feel that you must check into all of your social networks one by one from time to time throughout the week. You are more engaged with less surrounding noise to distract you when logged into each network separately. Nonetheless HootSuite is absolutely essential for any content marketer in charge of their brand’s social networks. (iPhone/iPad/Android)

Honorable Mention: Alien Blue Reddit Client PRO – I kept this one out of the “must-have 8” because to access all of its charms you need to upgrade to the paid PRO version. However, because I feel Reddit and its fickle audience presents smart branding opportunities for businesses that truly deliver great content to crack the code of these hip-to-your-marketing-scheme users I needed to mention it here. Once you’ve become seasoned in managing the above 8 social media apps give Reddit and the Alien Blue PRO version a spin. (iPhone/iPad)


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