Animation and Web Design

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Categories: Web Design

Interactive web design is the hottest upcoming trend, and it’s likely here to stay. The more eye-catching and interactive you can make your website, the more effective it will be as a part of a strong internet marketing campaign. Your website tells a story—the story of your business—and one of the best ways to enhance this story is to use animation. You have to be careful, however, in how you use animation on your site because the wrong approach can take a striking design and make it look cluttered and annoying. Here are some tips on effective animation and web design for internet marketing.

Large Animation

When you incorporate a large-scale animation to your site, you want it to be a primary point of interaction for your clients. Done properly, it will have a powerful impact on your visitors and will include various special effects such as pop-up notifications or parallax scrolls.

Smaller Animations

Smaller animations are such things as loading bars, spinners, hovering tools and the like, which are there to provide an impact but don’t require input from the user to work. There are dangers of including too many of these or putting them in the wrong places which can have the opposite effect you desire.

Keep It Simple

When you use a loading animation (that is, an amination that runs while a section of your page is loading up), keep it simple and do not use sound. These sorts of animations show a touch of engagement and care that you’ve put into your site, but in order for them to serve their purpose, they must be kept basic. The last thing you want is for your loading animation to slow down your site.

Pop-up and Drop-down Menus

Hidden menus (usually designated by a three-line or similar graphic at the top corner of a screen) are increasingly popular on websites. They save room on the page that you can devote to other information while allowing your users to easily access options wherever they are. They tend to be very smooth and easy to integrate.

Hover Pop-Ups

When a user needs more information about an item, a hover item can be useful. Just by running your mouse over an item, the user can get a popup box with more information and often a clickable link to go to a product or informational page.

Slideshows, Galleries and Motion

These are the more traditional types of animations. By incorporating smooth scrolling, clickable galleries, and motion-based animation, you will catch your user’s eye and allow them a truly interactive and engaging experience. These are great for product pages, photo galleries, CTAs, educational pages and other menu options.

It’s vital, however, that when you incorporate animation, you do it right. Too much, and your page will slow to a crawl, look cluttered and be off-putting. Too little or the wrong use, and it’ll be out of place. That’s why you should reach out to a professional Internet marketing firm for help and advice. If you have any questions about using animation on your site, review our services, and give us a call today.