Internet marketing for small businesses could be a daunting task for those without a whole lot of web experience. Old school, door-to-door marketing techniques have all but disappeared in the last decade and a half, and if you’re not up on the times, your business could suffer in the long run. It’s also important to keep in mind that the Internet itself changes rapidly, and what you may have done a few years ago to boost your online marketing may not be working anymore.
The following five tips from Standard Marketing should help jumpstart efforts to improve your small business Internet marketing strategy.
Use Social Media
Nothing seems to influence people in today’s age quite like social media. Whether on Facebook, Twitter, Instagram, etc., online newsfeeds reach massive amounts of people. True, many people skip over redundant or inapplicable posts, but if your small business doesn’t have a social media presence, you’re not even giving yourself a chance. Start immediately advertising your product or services by signing up for a social media account today.
Regularly Add New Content
You’ll never reach the top of Internet search rankings unless you’re regularly adding new content to your website. Of course this doesn’t mean just add any old post. Whatever content you decide to publish to your website should be informative and applicable to your product or service. A great way to stay on top of this is by adding a blog to your website where you can directly post new content as it becomes available.
Send Lots of Emails
It costs virtually nothing to send an email, and for those trying to market on a budget, sending out a barrage of emails is definitely one way to go. This is especially important for keeping past customers updated on new deals that you may be offering, turning regular customers into loyal ones. The thing to keep in mind here is keeping your emails from going directly to the Spam folder. For this you’ll have to pay particularly close attention to your wording. Choose the right ones in the subject line, and people will read what you have to say.
Optimize Your Website
This is a pretty broad tip, but here’s the gist. If you want your small business Internet marketing strategies to work, you’ll need to make your website appealing. The trick here is stuffing your website headings, meta descriptions and general content with as many keywords as possible. This will make your website more attractive to search engines, though adding in too many will likely turn viewers away.
Hire a Marketing Firm
At the end of the day, it may just be best to leave the Internet marketing of your small business in the hands of professionals. This will not only ensure the success of your marketing goals but also free you up to do what you do best: provide quality products and services for your customers. If you are indeed looking for a marketing firm to take over your Internet endeavors, Standard Marketing may just be the way to go. Contact us to find out more.