Nothing has changed the nature of marketing in the last couple of decades quite like the explosion of the Internet. Physical marketing efforts like pamphlets and posters have all but disappeared, replaced by the cold efficiency of Internet strategies designed to reach incredible amounts of people at a fraction of the price. Two of the best ways to market your small business today are through social media and emails, and the following Internet marketing guide is designed to provide you a quick look at these different approaches so that you can decide for yourself how these strategies would work best for your business.
Go outside, sit for a moment and take a close look at all the people you see. Odds are almost everyone you meet is on a device, whether it’s a smartphone or a tablet or some hybrid of the two. It’s pretty much a compulsion at this point, as if people wouldn’t know what to do with themselves if they didn’t have Internet access.
This is terrible news for the human race, but it’s great news for you and your business. Because of the prevalence of social media, it’s become just about the single most effective way to connect with people. At the very least, it’s the most effective way to bombard people with information. By having some social media presence, even if it’s a single Twitter or Facebook page, you’ve given yourself a chance to reach millions. Just think of a catchy or humorous way to sell your business, and you’re on the right track.
If social media is how people keep each other updated on their day-to-day personal lives, emails are how people keep each other updated on business. Gone are the days of letters; it’s just much simpler and faster to shoot an email. It’s also one of the best ways to keep people aware of your business. As long as you word the subject line cleverly enough to avoid the Spam folder, odds are that your email will get seen. As with social media posts, make the text catchy, and you’re all good—and considering it’s all free anyway, why not go all out?
Which Is Better?
Social media posts and mass emails are not mutually exclusive, and as such, there’s no right answer here. You can use both very easily, so why not do just that? In fact, when it comes to Internet marketing strategies for small businesses, it’s important to use both. Having witty or attractive social media posts will generate interest in your business and drive potential customers to you, but you need to have a way to keep them personally updated on the goings on at your firm. Emails are the best way to do that. In other words, having a strong social media presence will grow your email database, and having strong emails will boost your social media accounts. They really do work as a tandem, and if you’re going to market your business in today’s Internet age, you’ll need to be more than familiar with both.
If you have further questions on the topic, don’t hesitate to contact Standard Marketing. We have almost two decades of Internet marketing experience, and we can help guide your small business in the right direction today.