- Positive Google and Yelp reviews influence your website’s Google rankings. But Google won’t remove negative reviews even if they’re obviously fake, unless it includes profanity. In that case you can Flag it, and Google will remove it.
- Neither will Yelp. And there’s nothing you can do. If you call them they’ll just blame their algorithm. Yelp won’t even publish your reviews if they’re all too positive, and from people who haven’t given a lot of Yelp reviews before.
There has been a shift in what search engines like Google prioritise in SEO. It used to be that the page ranking was just determined by singular keywords. As the algorithm that Google uses to determine page ranking has evolved, so have the demands of the people searching. People aren’t looking for a web page that just has a list of words – they are looking for a website that can solve their problem.
Read more on Why You Need To Add Social To Your SEO
Your efforts to bring more prospects to your website will be more productive if you do a little research and planning first. There are a few simple steps that ensure your efforts are rewarded and your investment brings an outstanding return.
These 8 steps will ensure your new website makes you money:
The essence of great communication is people being influenced to take action of their own free will. You know you can say your message in many different ways. Why not say it in a way that influences people to buy? You can still be polite and gentle.
These 37 copywriting techniques will make your website more interesting and engaging. Your profits will skyrocket.
The real estate market has always been a lucrative avenue for investment, but a lot of people hold that notion that it is way too complicated and risky, which discourages them from getting into it.
Fortunately, a real estate company Sell My House Fast Houston Offer Climb and Sell My House Fast Phoenix Offer Climb has created an infographic specifically for newbies who want to get into the business. The easy-to-understand guide called “4 Real Estate Investment Strategies For New Investors” breaks down the 4 most popular strategies in real estate investing and makes it as simple as possible, as easy as following a recipe in fact.
The infographic, and other guides on real estate and related topics can also be found on their blog.
Google handles billions of searches per day worldwide. These days, the majority of them will be coming from mobile users. These users look to their phones for immediate answers to their problems, something Google refers to as a “micro-moment” of need.
In the case of finding local goods and services, search users will frequently signal their intent to visit a physical location by searching for a specific business “near me,” such as the query: “transmission repair near me.”
These “___ near me” searches have exploded in recent years, and five times more of them happen on mobile devices compared to desktop computers, meaning people are already in their cars or on-the-go when they search. Only a small percentage of these searches result in clicks, but they can easily translate to an in-store visit and a customer transaction.
Put together, the “near me” search trend is a driving force for local business revenue, one that means small businesses must have local SEO strategies in place if they want to capture customers near them quite literally searching for a place to spend their money.
What Happens When Someone Searches for a Local Business
When looking for a local business, very few customers need to see a full website. What they actually want is the most pertinent information: store hours, location, and business offerings — like whether or not you offer specific services.
As an example of specific service, someone may not be just searching for “bakery near me,” but may also add the qualifier “gluten-free bakery near me.” This query can absolutely pull up a bakery that is 100 percent gluten-free, but smaller bakeries — and places like grocery stores that sell some baked goods — can still rank for these searches if they include the relevant keywords on their website.
After searching for a query like “gluten free bakery near me,” the search user will be looking for a few things:
- Whether the store will be open during their intended time to visit
- A phone number to possibly contact the location
- An indication that the location can fulfill their specific need, in this case some indication in the page’s title tag, meta description or text snippet that they offer gluten-free baked goods of some sort
- Google reviews, indicating the quality of the business
- Whether any of the business listings stand out from others, especially in terms of reviews
Quite often, someone will be able to glean all of this information from the search engine results page (SERP) and then close out the tab or go to a phone call without ever clicking on the business’s website.
But, counter-intuitively, these businesses need to optimize their website in order to make their local SEO strategy work. Optimized websites will allow Google to present all of the information a customer needs and help that business win a customer over their competition. So, even if few people click on your website, how you optimize it can win you local business directly from the SERP.
How Your Business Can Rank for “___ Near Me Searches” Using Local SEO
Ranking for “___ near me” searches requires a few SEO best practices:
- The proper schema markup on your “About Us” page, which can allow Google to quickly and accurately fetch your business name, address and phone number information
- An updated, accurate Google My Business profile with your main business website listed
- Keyword optimized, locally focused pages — or even separate websites — for each of your locations; try to use the specific neighbourhood for each location rather than a general region like “metro Vancouver”
- An online review strategy in place to increase the quantity and quality of customer reviews
- Consistent content publishing using optimized keywords, such as “gluten-free bakery in Yaletown”
- Diligent monitoring of your key digital marketing metrics as well as your current ranking compared to competition
Many small business owners do not have the time or expertise to handle all of these tasks and excel at them. If they want to improve their digital marketing efforts and ensure they can win consistent business through local mobile searches, they can look to an expert local SEO marketing company to develop a winning strategy. Then, when people search for a business like yours near them, you will be the best one that they see!
Word-of-mouth marketing remains a powerful force in encouraging sales for your business, but the rules of the game have changed now that social media is such a big component of the referral scene. According to RetailWire, 71 percent of consumers say that they are more likely to purchase a product that has been recommended on social media.
Hopefully your mother told you that not every business person has an A+ rating with the Better Business Bureau, and that some of the ones who don’t might not always do the honorable thing. We’ve all heard of nightmare situations where a website designer starts to demand unreasonable payments for services, or their service is not good, or it even happens sometimes that a designer will disappear off the face of the earth and you never hear from them again.
Standard Marketing builds a lot of high quality websites, and we’ve helped many clients who’ve had trouble with their designer before they came to us. If something like that happens to you it’s important that you take control of your website and domain name in order to safeguard your website.
An email campaign offers a ton of potential for marketers in this digital age. More importantly, when done in its most effective way, the strategy can provide any type of businesses with a lasting digital marketing solution that they crave for. Something which doesn’t only boast an encouraging success rate, but also remarkable cost-efficiency. Furthermore, once it’s all set up, you can start spreading the word about your products and services right away to what’s essentially an infinite amount of prospects online. There’s no trouble in setting it up, too. In fact, you can conveniently learn the ropes through this email marketing platform in Canada. Yes, just like that.
Now for some crucial tips on how you’ll craft your whole mailing strategy, check out these basic things you need in order to ensure that you’re taking full-advantage of what email marketing can bring to the table.
Determine your target market and your email’s purpose
There’s no better way to get things going than by finding yourself a subscription list full of people who are most inclined to answer your call. It’s exactly why email marketing often receives really positive conversion rates. Because you have a chance to take control of what comes out and where its goes, which then allows you to save as much time and resources as you can, while maximizing your returns. Though, remember, before you take your chances elsewhere, give your existing customers some love by providing timely updates and promotions. After all, it’s always easier to keep your existing clients than create new ones.
Create a really good template
Short and sweet, that’s how I personally prefer to receive in my electronic letters. In fact, one of the things you have to keep in mind is that people won’t spend a ton of seconds navigating through all the little details in each of their emails. This is why infographics are highly suggested nowadays, or at the very least, a compressed message with an eye-catching hook that will instantly allow you to get your recipient’s attention. A good template also features quick access links that people can immediately use or perhaps get back to later on.
Setting up your trackers
Another notable thing that email marketing brings to your business is data. It’s natural for companies to milk as much data as they could, because all of that can be used on a later date. That’s why acquiring a reliable tracker, which normally comes with many email marketing platforms, is something that you should definitely consider early on. This will also greatly help you determine what works and what doesn’t, when you’re ready to send your succeeding messages.
Email marketing is a very effective way to drive traffic to your site and increase sales. So what are you waiting for? Set up your own email marketing campaign with the help of an email marketing platform and start sending newsletters, promotional emails, exclusive deals, or get feedback and more!
Internet marketing is a tricky field that is constantly changing. It seems like every day there’s a new social media or search engine algorithm, a new strategy that has to be adopted to try to stay ahead of the curve. Despite their best efforts, many businesses fail to see the results they’d like to from their strategies. Taking the right steps can turn your content efforts around dramatically. Here are five ways you can improve the results of your internet marketing for small business.
Focus on Lead Generation
Blogs and articles are important for what they are, but direct sales aren’t a solid indicator of success. The content you use is there to engage with clients and build loyalty and trust. Build in secondary calls to action within your content and urge visitors to come back. Set up a mailing list; email is still, even after all this time, the most effective form of online marketing. Shift your focus to getting leads and repeat visitors instead of direct sales.
Search Engine Optimization
Many people are tired of hearing the term “SEO” in conjunction with internet marketing for small business, but it is and will most likely remain essential to your efforts. Search engines are what drive most of your traffic, and Google traffic generates repeat business. Make sure that your content is diagnosed and optimized by a professional SEO company.
Social media is a vital aspect of online marketing. It is a ready source of traffic that doesn’t cost you a dime to access. It can be tricky to create solid content that gets shared across multiple platforms but a focus on infographics and graphical quotes is a great way to start. If you can create a meme, your name will be everywhere.
Support a Cause
Attaching your business to a cause is a great way to get your name out. All of those who support the cause will be inclined to support your business as well. If nothing else, people who are supporters will see your name and logo attached to the effort, allowing you to piggyback on their marketing as well.
Get on the Video Wagon
Videos are everything these days. Companies can have excellent Internet marketing strategies, but without using videos to engage potential clients, they fall far behind the curve. Video hosting services make up a great deal of social media these days. Get on the video wagon and improve your marketing results extensively.
Internet Marketing for Small Business
Few small businesses have the extra time to make the most out of their online marketing efforts. In order to take your business to the next level, it can be a big help to bring in the services of a professional internet marketing firm. If you’re looking to increase leads and improve results, check out our online marketing services and get in touch for more information, today!