Category Archives: Search Engine Optimization

Google Maps’ Local Guides Feature Adds New Dimensions to Search Results

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Categories: Search Engine Optimization

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To address concerns about a general lack of high-quality reviews, Google is now rewarding its best local business reviewers with privileged access to certain events and promotions. The feature will also boost the visibility of certain local reviewers on search results.

As always with Google, the aim of the program is to improve the relevance and richness of information people get from a Google search. For local businesses, this program means that participating in these special Local Guides events will raise the prominence of your brand and encourage online reviews.

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8 Ways Your Website Could Be Killing Your Business

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Categories: Internet Marketing, Search Engine Optimization, Social Media

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In an increasingly virtual world, your website is one of the most important components of your business. A good business website experience is as vital as having a presentable space and friendly staff at your business office or brick-and-mortar store.

Imagine if someone walked into your office and there were papers, folders and trash littering the reception area. Also imagine if they asked your receptionist a question and she was rude or, worse, completely ignored them.

A bad user experience on your website is almost the exact same thing. First impressions count, so if your website is unhelpful or carelessly done, then potential customers and business partners may think that this is how you approach all aspects of your business.

To make your virtual office as impressive as your real one, watch out for the following 8 common blunders business websites make:

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How to Set-Up a Google Plus Local Page for Real Estate Agents in a Multi-Agent Office

Google Plus Local Page for Real Estate Agents

Here’s the conundrum. You know that as a local real estate agent that you should be setting up a Google My Business page (formerly known as a Google Plus local business page). However, the process can get confusing when as an agent, you may be located in a regional head office representing more than one agent. Setting up a page to represent you, using the local office address can get messy without the right direction. If the office itself and/or the other agents in the office set-up their own local pages, one or more may end up getting deleted by Google, for violating the guidelines set forth by Google My Business. There can be no duplication of a business name under the same address. So how do you work around this? Read further to find out.

How Real Estate Agents in a Multi-Agent Office Should Set-Up Their Google My Business Local Page

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Law Firms: Go Niche to Get More Business from Online Searches

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Categories: Search Engine Optimization

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Most law firms would benefit from providing specialized online content tailored to a specific group of people.

Many law blogs tend to write content that only other lawyers would find interesting. To make sure potential clients understand how much your firm could help them, think about legal problems from their perspective. This content strategy lets people find your firm when looking for information.

People have a desire to inform themselves about legal issues in our digital age. To gain attention, make your website a resource first and a business generator second, become a niche law firm. More people will visit your website, and more people will come to trust your “brand” when it comes to solving their legal troubles.

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Why You’re Not Ranking in Google Local Search Results

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Categories: Search Engine Optimization

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Last July’s Google algorithm update has made local results more important than ever. Dubbed “Pigeon,” the new algorithm intends to make search results more relevant to the user’s area, boosting local businesses in the process.

Despite Google’s efforts, many locally-based brands are still not seeing the online exposure they need. The reason? Many businesses online strategies are working against, rather than with, Google local search.

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Google Penguin Algorithm Update to Run Continuously in 2015 – What Your Business Needs to Do

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Categories: Internet Marketing, Search Engine Optimization

Google Penguin Algorithm 2015 - Continuous Updates

News broke within the SEO industry today that online businesses will want to take very seriously. Google’s Penguin 3.0 algorithm, the boogieman under the bed of your website, will update continuously in 2015 and beyond. Some are calling it Penguin 3.X. Has a ring to it, doesn’t it?

We can’t say that we didn’t have an idea that this was coming. When the October 2014 update rolled out it was reported that a larger rewrite of the algorithm was expected in the months ahead, as opposed to the annual affair Google likes to make out of these things. Instead of a “rewrite”, we’re getting a live script that will optimize and run along through the remainder of our days, it seems. The implications for your online business are as clear as day, your backlink profile will need to be squeaky clean from hereon in. So, how do you go about this? Let’s take a look.

How Your Online Business Will Need to Adapt to the Continuous Penguin 3.X Updates of 2015

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5 Blogging Tips for Small Business Owners

Blogging Tips for Small Business Owners

By now, practically every small business owner with a website knows that it is recommended that they maintain a blog for the sake of their SEO strategy. Simply put, there is no other way to justify the ongoing weekly addition of fresh content. This content delivery is required by Google in order for them to deem your website to be an online resource of valuable information in your field. Deliver great content frequently and you have a better shot at ranking on Google Page One than your competition, all else being equal. Knowing this, small business owners such as yourself do your best, given the limited information that you have, to churn out this content. Most of the time it is published on your blog to no avail. However, if you have found this article here today, you have a shot at rejuvenating your small business blogging efforts to boost your SEO and bring in qualified traffic. Read further for advice on how to proceed in this endeavor.

Five Tips for Small Business Owners Hoping to Improve Their Website Performance by Blogging

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ALOHA Philosophy of SEO

ALOHA Philosophy for SEO

Contrary to popular belief, aloha does not outright mean “hello” and “goodbye”. Aloha is actually a way of life, and it is embodied not only within day to day pleasantries between people on the North Pacific islands, it has become a part of mission statements and business models of many organizations, mainland brands included. It encourages positivity, ethics, and all around fair dealing for all who truly embrace it. In the sprit of Aloha Friday (it’s a thing) I have decided to deliver to you what I coin the ALOHA Philosophy of SEO™. Following this action plan for your website will set you down a path that leads to higher traffic, customer conversion, and a significant ROI. Read further for more on you can adopt this truism for your internet marketing plan.

5 Lettered Steps of the ALOHA Philosophy for SEO

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How to Prepare for Cyber Monday: Your 6-Step Website Marketing Preparedness Plan

How to Prepare for Cyber Monday

One month from today marks what will be the biggest online shopping day of the year, perhaps of all-time (it was last year). Retailers everywhere are now scrambling to fine-tune their website marketing plan to pull consumers in their direction this coming December 1 (2014). Cyber Monday is coming and if you are an online retailer you are looking at a tremendous opportunity to start the Holiday season with an unprecedented one-day online revenue injection. However, your competition is thinking the same thing. Get a head start on them by following the six-step plan below.

6 Ways to Prepare Your Website and Online Marketing Plan for Cyber Monday

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Mobile Usability Tracking Feature Added to Webmaster Tools – What You Need to Know

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Mobile Usability Tracking Feature Added to Webmaster Tools

This morning Google’s Webmaster Central blog announced a new feature which has been added to Webmaster Tools. This feature provides tracking information for the mobile usability of a given website. The intent of the new addition is to inform you, the webmaster (and online business owner), about issues that users (customers) will experience when accessing your website from a mobile device such as a smartphone or tablet. In essence, mobile usability  will allow you to coordinate with your developer and make adjustments to improve upon the mobile experience provided by your site. Read further for more information on the Webmaster Tools update.

What Online Businesses Need to Know About the New Mobile Usability Tracking Feature on Google Webmaster Tools

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