There has been a shift in what search engines like Google prioritise in SEO. It used to be that the page ranking was just determined by singular keywords. As the algorithm that Google uses to determine page ranking has evolved, so have the demands of the people searching. People aren’t looking for a web page that just has a list of words – they are looking for a website that can solve their problem. Read more on Why You Need To Add Social To Your SEO→
Word-of-mouth marketing remains a powerful force in encouraging sales for your business, but the rules of the game have changed now that social media is such a big component of the referral scene. According to RetailWire, 71 percent of consumers say that they are more likely to purchase a product that has been recommended on social media.
Nothing has changed the nature of marketing in the last couple of decades quite like the explosion of the Internet. Physical marketing efforts like pamphlets and posters have all but disappeared, replaced by the cold efficiency of Internet strategies designed to reach incredible amounts of people at a fraction of the price. Two of the best ways to market your small business today are through social media and emails, and the following Internet marketing guide is designed to provide you a quick look at these different approaches so that you can decide for yourself how these strategies would work best for your business.
Go outside, sit for a moment and take a close look at all the people you see. Odds are almost everyone you meet is on a device, whether it’s a smartphone or a tablet or some hybrid of the two. It’s pretty much a compulsion at this point, as if people wouldn’t know what to do with themselves if they didn’t have Internet access.
This is terrible news for the human race, but it’s great news for you and your business. Because of the prevalence of social media, it’s become just about the single most effective way to connect with people. At the very least, it’s the most effective way to bombard people with information. By having some social media presence, even if it’s a single Twitter or Facebook page, you’ve given yourself a chance to reach millions. Just think of a catchy or humorous way to sell your business, and you’re on the right track.
If social media is how people keep each other updated on their day-to-day personal lives, emails are how people keep each other updated on business. Gone are the days of letters; it’s just much simpler and faster to shoot an email. It’s also one of the best ways to keep people aware of your business. As long as you word the subject line cleverly enough to avoid the Spam folder, odds are that your email will get seen. As with social media posts, make the text catchy, and you’re all good—and considering it’s all free anyway, why not go all out?
Which Is Better?
Social media posts and mass emails are not mutually exclusive, and as such, there’s no right answer here. You can use both very easily, so why not do just that? In fact, when it comes to Internet marketing strategies for small businesses, it’s important to use both. Having witty or attractive social media posts will generate interest in your business and drive potential customers to you, but you need to have a way to keep them personally updated on the goings on at your firm. Emails are the best way to do that. In other words, having a strong social media presence will grow your email database, and having strong emails will boost your social media accounts. They really do work as a tandem, and if you’re going to market your business in today’s Internet age, you’ll need to be more than familiar with both.
If you have further questions on the topic, don’t hesitate to contact Standard Marketing. We have almost two decades of Internet marketing experience, and we can help guide your small business in the right direction today.
Years ago, it was hard to believe that social media would be such an important aspect in our everyday lives. From Facebook to Snapchat, social media trends come and go, but one thing about the online world is certain: social media is here to stay. Some users are especially loyal to social media sites because it helps them stay in touch with old friends—but social media has a place in our professional lives, too.
For many companies, social media is an essential tool for marketing, customer feedback and various day-to-day responsibilities. If you have doubts or have let your online presence fall to the backburner, here are our top reasons for using social media in your business.
The most important thing to remember about social media is that it’s social. If you update your status and do nothing else, chances are you won’t have a large online audience. The Internet is full of potential customers, business partners and friends—so make the most of it! Ask questions and respond to comments. Like pages and share links that your intended audience will find interesting. When you take the time to interact with people, they will notice—and they’ll stick around. Your friend list will be growing in no time!
Perhaps the most obvious reason for using social media is that it’s an excellent marketing tool. Whether your business is just beginning or an already well-established company, social media can do wonders for online marketing. When you post to Facebook or Twitter, it has the potential to reach a wide audience. For instance, on Facebook, the most popular posts appear at the top of your friends’ newsfeeds—so be sure to use all your resources! On your personal account, invite friends to like your company’s page. Remind them to follow the Twitter and Google+ page, too.
Since social media sites are updated regularly, it is an easy way to keep friends and clients informed about your company. Once you get the hang of using social media sites to your advantage, it will become an irreplaceable part of your online presence.
Boost Search Engine Results
Nowadays, social media sites are typically the top results of a Google search. If your business is lacking a Facebook or Twitter, potential clients could be skipping over your website and onto a more accessible company. Most people only skim through the first page of results, and it is much easier to find information through a Facebook page than it is through a multitude of articles, reviews or other websites. The stronger your social media presence, the more likely it is that search engines will pick up on your company’s sites—and your clients will have a better understanding of your message.
At Standard Marketing, we are dedicated to improving your company’s social media presence. If you are in Vancouver and need assistance with your Internet marketing, contact us to learn more about our services. You can visit our website or call us at 604-722-9375. We can’t wait to get started!
Social media is vital when it comes to Business-to-Business, or B2B, marketing and branding. Using these resources, however, requires a knowledge of how to properly focus your business on any given social media platform. Each has its own usefulness and must be utilized in the right way to get the maximum bang for your buck and avoid investing time and effort into a channel that could yield far better results. Here is a look at several of the top social media platforms for your internet marketing Vancouver channels.
Video marketing could just be the biggest topic in 2016 for businesses of any size. As competition for online views heats up, more and more brands are turning to the power of video. Content marketing through videos impacts audiences in ways brands dream about while spreading the conversations far and wide.
In 2015 Twitter reached a new record of just over 250 million users – with the amount of viewers each day it is imperative that businesses create a good impression. Demonstrating a good knowledge of the industry, playing to your strengths and endorsing the parts of your company that make you unique are key to impressing on social media. Twitter isn’t just for personal use, it has established its key role in commercial use.
A good Twitter page can benefit your business massively, but the journey to get there can be very frustrating. Creating a loyal, relevant following will help you establish yourself in the real estate community and allow your views to be heard. Here are five simple steps to guarantee success in the world of Twitter:
Content Is Key
This may be a self-evident aspect of Twitter, however is often easier said than done. In your tweets you should talk about what people are interested in: find out the latest trends or hashtags within the real estate industry and link to them from your Twitter page. Regularly check news publication, magazines, blogs or Google Trends for news stories and to see what everyone in your field is talking about.
A couple of things to avoid:
Tweets should present a snippet of what your company is all about; tweets with no clear message or irrelevant content can be ignored, or worse, damage your brand’s credibility.
Don’t just talk yourself, as that’s likely to get boring very quickly. Talk about other things that could have relevance to your company: for every one self-promotional tweet, you should write five others which you think will interest your target readers.
Colonial Capital, a housing investment company based in Chicago, often shares other stories about their local area. This keeps their Twitter page neutral and informative for their local users.
Always Use Images
Images, when posted appropriately, are one of the best way to foster engagement on your Twitter page, and are especially important in real estate. Studies have shown that posts with pictures are 94% more likely to be retweeted than plain text. Drawing user’s attention quickly is a must on Twitter as the attention time span per tweet is only very short. Regular updates with images will encourage viewers to come back to your site and favourite or retweet your posts.
Lennar specialises in leading new homes and real estate. They include lots of beautiful images of homes, but they also include very relatable images about satisfied customers.
The primary use of Twitter is to increase your social status by engaging with others,and businesses need to use this to help their company be successful. It is important to update regularly and stay active, especially at peak times: studies show that updating tweets in the peak times of 1-3pm on Monday-Thursday will help increase the amount of traffic to your page.
You company should be creating appropriate conversations with users and other people in your industry. It isimportantget the language right: words like ‘follow’, ‘tweet, ‘free’, ’top’, have been shown to generate more overall clicks and visits to page. Hashtags are also a great tool for reaching a wider audience; using trending hashtags will generate a lot of interest from users.
Asking users their direct opinions, follows, retweets, favourites reflects positively on your business as it shows you care about your followers. Also, don’t wait for people to tweet to you, get out there and be involved with other user’s conversations.
Utilise Twitter Tools
Managing a new Twitter account can be challenging: juggling your day-to-day activities and having a strong online presence is no easy task. Thankfully there are plenty of tools that can help you out:
Tweetadder – This app reduces the likelihood of getting spam followers by filtering potential customers by keyword, location, language, etc.
Cotweet – Helps businesses track, analyse and engage with conversations about their brands. It’s always important to know what other people are saying about you, positive or negative.
Buffer – regularly remembering to update your Twitter feed can be taxing, so this app allows you to schedule when your tweets are sent. It is also able to analyse your tweets to see what your audience love or hate, and the times of day you should be posting.
These tools will allow you to listen, respond and interact with your followers without spending your whole day on Twitter. Improving efficiency and making your content more appealing for the users – guaranteed to make your page a success.
What Does Your Page Say About You?
The key to growing your client base is to get people excited and interested in your company.A dull page will reflect badly on your business and drive away potential customers.
The reason people visit a commercial social media page is to find out a bit more about what the company is like, i.e. their brand personality. You need these things for a great profile:
An informative profile picture – most likely to be a logo
Colourful and persuasive Twitter background – use attractive images
A winning bio – in only 160 characters you have to explain your whole company, this will be the second aspect of the website the viewers looks at, so make it engaging!
Website link – this is ideally where you want your followers to end up
Your location – fairly essential for a real estate company
TRD report on real estate news but they do it with a flourish! Having a sense of humour in their bio makes them more likeable, and the bright background imagine also draws in the viewer.
Social media can be more than just a venue to publish photos of babies and cats. Brands seeking a stronger online presence can leverage social media to increase affinity and, eventually, loyalty. This effect can be possible because loyalty has as much to do with engagement as it does having high opinions of a brand. When brands give consumers more opportunities to engage with them, they can create lasting bonds that promote consistent purchasing and brand evangelism.
Not every approach works, though. You have to have a carefully-refined digital content strategy and social media marketing strategy working in unison. Here are some ways that brands are capturing an online social media audience and converting their engagement into loyalty: Read more on How Social Media Can Boost Customer Loyalty→
Marketing automation is an amazing tool that allows small businesses with limited staff resources to run campaigns and manage their time efficiently. For large companies, marketing automation makes it possible to connect with customers in a personal way. We’ll go over the many benefits of marketing automation so that you can decide if it’s a viable option for your business.
The emergence of the digital age not only changed the way businesses need to engage with customers, it also changed how businesses need to engage with their employees. Customers are now active participants in conversations that hold companies accountable, making it more important than ever for employees to understand how to properly interact with them in the digital sphere.
Ultimately, employee engagement is vital to the success of digital customer experiences. After all, they are representatives of your brand and connect with customers in person and online. If your employees are passionate about what your business does, then they will be able to communicate the benefits of your products or services in a personal and memorable way that even the best advertising can’t top. So how do you engage with employees effectively and create loyal advocates for your brand?