Category Archives: Social Media

8 Benefits of Social Media Marketing

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Social Media Marketing

Social media is a booming resource in the marketing world. More and more businesses are joining social media networks in order to reach larger audiences and expand their business. But despite the growing popularity of social media marketing, many are unsure whether the learning curve and invested time are really worth their while.

The following list will explain the many benefits of social media marketing and just might convince you to hop on board.

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Top Marketing Ideas for Real Estate Agents

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Handing Over the House Keys in Front of a Beautiful New Home.

The real estate market in 2015 is looking up, but is also looking extremely competitive. Real estate agents need every angle they can leverage to build strong business. Keeping visible is the key to success in this industry. Choosing the right tools and making the right approach to marketing your business can make the difference between sales and struggling. Here are some top marketing ideas for real estate agents.

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8 Ways Your Website Could Be Killing Your Business

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depressed business man

In an increasingly virtual world, your website is one of the most important components of your business. A good business website experience is as vital as having a presentable space and friendly staff at your business office or brick-and-mortar store.

Imagine if someone walked into your office and there were papers, folders and trash littering the reception area. Also imagine if they asked your receptionist a question and she was rude or, worse, completely ignored them.

A bad user experience on your website is almost the exact same thing. First impressions count, so if your website is unhelpful or carelessly done, then potential customers and business partners may think that this is how you approach all aspects of your business.

To make your virtual office as impressive as your real one, watch out for the following 8 common blunders business websites make:

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10 Best Mobile Apps for Business Owners for 2015

Best Mobile Apps for Business Owners

As we prepare to enter 2015 most businesses are at the point where they will ride out the holiday season with their existing online marketing plan. With so much focus shifting from strategy to execution and concentration on actual customers such a thing is fair. But that doesn’t mean that it’s not time to start thinking about the year ahead. Factor in the fact that many business owners and brand managers will be the recipients of new mobile toys as the holidays deliver under-the-tree goodies and we’ve got the perfect storm for a mobile app recommendation list. As a business it is important that you and your team are prepared to manage your online marketing next year while on-the-go, from anywhere at anytime. Understanding which tools will help you accomplish this is essential to this success. At the same time, accepting that some marketing channels are best updated from the office comforts of your desktop or laptop is wise as well. So if you’re wondering why certain social apps are absent below, draw the according conclusions. Read further to find out which app icons you should be tapping “install” (Android) or “get” (Apple) for before 2015 hits.

10 Most Recommended Mobile Apps for Business Owners and Brand Managers in 2015

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Twitter Offers for Advertisers – You Now Have My Permission to Advertise on Twitter

Twitter Offers for Advertisers

Yesterday Twitter announced the true beginning of their place in the ecommerce landscape of social media. Twitter Offers, as it is known, can be considered an extension of the Twitter Buy button that was introduced in the U.S. back in September (2014). The “buy” button allows users to redeem an offer from directly within a brand’s tweet. So what does Twitter Offers offer brands that was not already available in the September release? Read further to find out.

What Brands Need to Know About the Testing Release of Twitter Offers

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4 Best Social Networks for B2B Marketing Balance

Best Social Networks for B2B

Social media and business-to-business (B2B) brands have long had a strained relationship. For many B2Bs this union has ended in separation and break-up before the courtship could be completed. This is not because social networking does not translate as well for B2Bs as it does for consumer-centric brands. It is just as important. While there are entire eBooks, seminars, and webinars dedicated to “best practices” on the matter, it should be noted that the failure often begins when businesses balance their focus on the wrong social channels. Recognizing this, today’s post provides you with the top four social networks that your company should focus on. In addition to “naming” these platforms, I’ll provide you with a few tips on how to balance your use of them to attract clients to your B2B brand.

Top Four Social Media Channels for B2B Marketing, and How to Use Them to Balance Your Social Networking Efforts

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B2B Holiday Marketing Ideas for Online Brands

B2B Holiday Marketing Ideas

There is a lot of talk about online marketing strategy for the holiday season when it comes to business-to-consumer (B2C) brands. With every internet marketing blog page download a new article pops-up identifying ways to better reach customers during the big seasonal spend. Admittedly this blog is no different. While such a thing makes perfect sense, one must pause to ask, should business-to-business (B2B) brands be excluded from this conversation? Some may say so, but not me. You see, as the entire online world for businesses becomes more about engagement versus the hard-sell, it has become more and more important for B2B’s to reach their online target market in a manner similar to the way B2C’s do. That being said, the differences between the two needs to be recognized. With the holiday season in full-swing as of this week the time has arrived to deliver you, the B2B brand owner/manager, with some insight on how you can use the holiday season to market your offering online to your clients.

5 Best Practices for B2B’s Marketing to Their Clients Online During the Holiday Season

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How to Use Pinterest to Sell Your Products in 10 Easy Steps

How to Use Pinterest to Sell Your Products

It doesn’t matter if you sell popular high-fashion clothing and accessories or niche items like flip-flops, cupcakes, antiques, or even tiki décor, you can sell your wares on Pinterest. However, the process is not as simple as uploading a photo of your product while kicking back and waiting for customers to bite. There are best-practices that need to be followed. Thankfully, these are fairly easy to follow. Read further to learn how your brand can take full advantage of Pinterest as an online sales tool.

Ten Basic Steps to Successfully Selling Your Products Using Pinterest

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Promotional Page Posts in Facebook News Feed Reduced – What Brands Need to Know

Promotional Page Posts in Facebook News Feed Reduced

Coming off of last week’s announcement that Facebook has made the unfollow option more readily available to users is yet another update that has brands concerned about their ability to promote themselves in News Feed. Facebook has now notified us that they are to begin reducing the amount of blatantly promotional page posts within News Feed. Anyone that is a casual user of Facebook knows that this practice has indeed been out of hand in the past, so even from a business perspective this is a welcome update. That being said, I know that many of you are concerned as to whether or not your page posts will be the target of this cutback. Read further to learn more about this Facebook News Feed update and how your business will want to respond.

What Your Business Needs to Know About Facebook’s Recent News Feed Update to Reduce Promotional Page Posts

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How to Prepare Your Page for the Facebook Places Update

Facebook Places Update

A major overhaul to Facebook Places has occurred, under the radar (no official announcement from Facebook), that has big implications for local businesses managing their presence on the social network. The online marketing industry is stating that this November update throws Facebook’s hat into the arena to challenge Yelp, FourSquare, TripAdvisor, and the like. I agree. And this is only the beginning as the now decade-old institution gathers all of the data from it’s Graph Search and Location API and fully integrates it into the platform to truly improve their user experience. Read further to learn more about Facebook Places and how to prepare your brand page accordingly.

What Your Business Needs to Know About the Facebook Places Update

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