Social media can be more than just a venue to publish photos of babies and cats. Brands seeking a stronger online presence can leverage social media to increase affinity and, eventually, loyalty. This effect can be possible because loyalty has as much to do with engagement as it does having high opinions of a brand. When brands give consumers more opportunities to engage with them, they can create lasting bonds that promote consistent purchasing and brand evangelism.
Not every approach works, though. You have to have a carefully-refined digital content strategy and social media marketing strategy working in unison. Here are some ways that brands are capturing an online social media audience and converting their engagement into loyalty: Read more on How Social Media Can Boost Customer Loyalty