The emergence of the digital age not only changed the way businesses need to engage with customers, it also changed how businesses need to engage with their employees. Customers are now active participants in conversations that hold companies accountable, making it more important than ever for employees to understand how to properly interact with them in the digital sphere.
Ultimately, employee engagement is vital to the success of digital customer experiences. After all, they are representatives of your brand and connect with customers in person and online. If your employees are passionate about what your business does, then they will be able to communicate the benefits of your products or services in a personal and memorable way that even the best advertising can’t top. So how do you engage with employees effectively and create loyal advocates for your brand?