Awhile back I posted an article about how Google started to drop search rank for websites that did not provide searchers with a mobile optimized experience. The article concluded with 6 tips to avoid mobile optimization mistakes. The first mistake mentioned in the post detailed faulty redirects. A faulty redirect has long been one of the most common issues with websites that feel content to redirect mobile users on search to the homepage of their site even if that user was being provided a search engine result for a different page. Webmasters do this because they have cut corners and only optimized their homepage for the smartphone user. This of course frustrates (and infuriates) everyone anticipating a page that directly answered their query. The result is a bounce rate of nearly 100% as users flee the scene to a competing site that is optimized for their iPhone or Android. But that still hasn’t been enough to dissuade webmasters from providing this poor mobile experience. Well as of last night around 7 PM (PST) Google stated that they have had enough.