Email marketing is a term used to describe the strategy of using email to relay important messages, promotions, updates and tips to willing recipients. Although it’s not as popular as content marketing strategies, email marketing is great for nurturing prospects and existing customers.
Thanks to spammers, email marketing has seen a lot of abuse in recent years. Luckily, there are new and improved ways to block these spammers. But it can still be a challenge to get messages through to clients. The following guideline will help you to make the most of the speed and convenience associated with email marketing.