Coming off of last week’s announcement that Facebook has made the unfollow option more readily available to users is yet another update that has brands concerned about their ability to promote themselves in News Feed. Facebook has now notified us that they are to begin reducing the amount of blatantly promotional page posts within News Feed. Anyone that is a casual user of Facebook knows that this practice has indeed been out of hand in the past, so even from a business perspective this is a welcome update. That being said, I know that many of you are concerned as to whether or not your page posts will be the target of this cutback. Read further to learn more about this Facebook News Feed update and how your business will want to respond.
What Your Business Needs to Know About Facebook’s Recent News Feed Update to Reduce Promotional Page Posts
A major overhaul to Facebook Places has occurred, under the radar (no official announcement from Facebook), that has big implications for local businesses managing their presence on the social network. The online marketing industry is stating that this November update throws Facebook’s hat into the arena to challenge Yelp, FourSquare, TripAdvisor, and the like. I agree. And this is only the beginning as the now decade-old institution gathers all of the data from it’s Graph Search and Location API and fully integrates it into the platform to truly improve their user experience. Read further to learn more about Facebook Places and how to prepare your brand page accordingly.
What Your Business Needs to Know About the Facebook Places Update
Last week Facebook announced an update to their News Feed that has many brand managers concerned about the negative impact on their audience reach within the social network. Simply put, this update allows users to quickly and easily unfollow a friend, group, or page from News Feed. The latter of course is the biggest concern to you as a business managing your presence on the channel. After a year of Facebook making big improvements to enhance the user experience many businesses are left asking if this has all been done at the expense of page managers. The new update is sure to keep that conversation going. However, are those brands that are concerned about the update simply at fault for not keeping up with the preferences of their followers? Read further to find out how your brand page may be impacted and what you can do to adjust your Facebook marketing strategy.
What Your Brand Needs to Know About the Facebook News Feed “Unfollow” Update
Content marketing for your social media profiles can be a cumbersome thing. You have to come up with new ideas on a weekly basis to accommodate the consumption habits of your audience. Thankfully, the arrival of autumn gives way to a slew of new content opportunities to immediately integrate into your social network marketing campaigns. I call it the seasonal trifecta of content marketing on social media. Feel free to spread the word.
This trifecta starts with Halloween (unless you operate in Canada where Thanksgiving comes first), transitions into Thanksgiving (Canadian brands should jump on this too), and peaks at the Holiday season (Christmas and New Year’s Eve). This “strategy” may seem like an obvious thing to state, however far too often businesses do not take proper advantage of any of the three on social media. They simply post a celebratory message on the day of the event (e.g. “Happy Halloween from our staff!“) using some free-download seasonal wallpaper image along with it. Sound familiar? This sort of cookie-cutter mentality won’t cut it in the highly competitive social media landscape of today. Embrace the end quarter of the year and all that it brings by taking full advantage of the social media marketing opportunities of Halloween, Thanksgiving, and the Holidays. Below are a few essential guidelines to help you do so.
5 Ways Your Business Can Master the Seasonal Trifecta of Content Marketing on Social Media
The Facebook newsroom continues to be busier than ever as they make another announcement indicating an improvement in user experience. Once again the update impacts their News Feed, with an effort that delivers more “timely stories” from Friends and Pages. The update seeks to identity which posts from Friends and Pages are most relevant to a given user at a certain moment in time. Those posts deemed timely will show up more prominently than the rest. Facebook News Feed has specifically added two new ranking factors which will determine whether or not a post is more important in the moment when compared to other Friend/Page updates. Read further for details.
4 Things Brands Need to Know About the Recent Facebook News Feed Update
The summer of 2014 delivered some very impressive statistics regarding the success of video on Facebook. In a news release from Facebook this week they announced an over 50% growth in video views from May through July. One staggering figure to complement the above is that through the entire summer season there have been more than 1 billion video views on Facebook every day. 65% of these views have been on mobile. Much of the above may be attributed to the fact that Facebook launched an update in June to give users a more customized video engagement experience in their News Feed. Whatever the reason for this dramatic boost in video consumption behavior, Facebook has followed up this week with yet another series of video updates. Find out what these updates mean for your brand page by reading further.
What Your Business Should Know About the New Facebook Video Updates
I launched the back to school week with an SEO and internet marketing recap for businesses but today we’re going to focus solely on social. If your brand is hoping to hang with the cool kids (your competition) this season or potentially lead the pack you will need to stay active on the social networks detailed below. By “active” I mean daily, and following the recommended best practices for each. You’ll need to commit if you want to take your brand out of band camp and into the prime position to win homecoming at prom.
5 Essential Social Networks for Keeping Your Brand Popular, and Relevant, in 2014 and Beyond
image: edited from MGM Studios’ “Back to School” movie poster
It’s that “back to school” time of the year as summer sets on the horizon. It has been a very eventful season in the world of SEO, social media, and all-around internet marketing. Algorithms, analytics, and online tools experienced a wave of updates that took brand managers on a wild ride from start to finish. Even the dog days of August 2014 refused to go quietly. The bulk of industry news and events arrived and occurred right up until the labor day long weekend. As your brand puts on its backpack and heads back to class after enjoying a summer of consumer spending I thought I would recap the big news in internet marketing from the last three months to prepare you for the ones ahead.
End of Summer 2014 SEO, Social Media, and Internet Marketing Recap for Your Business
It may seem like Facebook has received a LOT of press here as well as within the walls of many other internet marketing blogs this summer. That’s because it has. Chalk up some more because this week Facebook has made yet another announcement proving that they’re making big moves to improve their user experience. This time they are targeting click-bait.
Click-bait occurs when a page posts a link to their site using a sensationalistic headline that encourages users to click to view more, without providing any additional information about the content. Often this content does not match the headline. Bait and switch mentality aside, the other problem with click-bait is that it does receive a lot of clicks, increasing the reach of each post, and as a result shows up higher in Facebook user News Feeds. You can see why Facebook is putting an end to this business page abuse. Will this recent cleansing influence your brand activity on Facebook?
What Your Brand Needs to Know About Facebook’s New Click-Bait Filter, Including How it Will Impact Brand Pages
Last month Facebook announced that they were to begin testing their newest Call to Action – a “Buy” button. Users are now beginning to see this test in play as the summer weeks progress. Of course the furious lot who think Facebook should serve as some non-profit social service are opposed to this monetization but what they are failing to see is the tremendous benefit to small/medium business. Perhaps they will one day when they attempt to open up their own gluten-free hempseed bakery stand at the local farmer’s market. A Facebook Buy button is a great idea.
The best thing any social network can do is provide users with the easiest experience possible. We all shop online. Who wouldn’t want to remove that 2nd or 3rd step to complete a purchase of a product we desire? We follow brand pages because we presumably like their product/service. If that brand posts an image w/link to an item we want, at a price exclusive to us as loyal followers, then we want the opportunity to take advantage of the offer with as little static interference as possible. Facebook is reducing that arm’s length relationship between us and the brand with the Buy button concept and so what logical consumer wouldn’t want this? As far as businesses go, the possibility of this becoming a permanent Facebook brand page feature is very exciting.
What Your Business Needs to Know About the Facebook BUY Button Test