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Why Your Website Needs a Google+ Author

Google_Authorship

Could you become the Mark Twain of Google content for your industry?

I recently posted an article on how businesses can develop a Brand Journalism strategy to enhance their online marketing efforts. In order to successfully execute a Brand Journalism strategy, or any content strategy, a business needs an author to champion the campaign. In particular, this person should be recognized by Google+ Authorship. Content created by someone with Google+ Authorship, as opposed to a run-of-the-mill anonymous “blogger”, can be attributed greater credibility in the eyes of Google. If the playing field is completely level, better organic rank will be given to the writer with established Google+ Authorship.

For example, let’s say you manage a real estate website and you produce weekly articles on the market for your region. You of course want your content to receive a better Google Search rank than those produced by your competitors. If all else is even, the articles produced by a writer with Google+ Authorship will come up before the rest in search. So how do you establish Google+ Authorship? It’s easy.

HOW TO ESTABLISH GOOGLE+ AUTHORSHIP:

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