Don’t take a sledgehammer to your writing yet (image: weekofart.com)
At the end of 2013 I posted an article titled Bold SEO Predictions for 2014. Well it seems I have a penchant for fortune telling because within a few days of that release item #3, which stated that Google Authorship would start to get strict, began to come true. As we enter the third week of the new year it is now even more obvious that this move from Google has taken full effect. Webmasters from all corners of the world are reporting a partial loss of their beloved Authorship. “Partial” you ask? Yes. You see, up until a few weeks ago you either had Google Authorship connected to your content or you didn’t. Authorship as we knew it was evident when our Google+ profile photo and full name accompanied a search result link on Google’s search engine results page (SERP). Not only have studies shown that a higher click-thru-rate (CTR) accompanied results with “trustworthy” authors connected to the articles, it simply provided online content editors/writers with a sense that they were on the right track. Remember how good it felt the first time you saw your picture up there next to an article on Google Page One? But now, hoards of authors have lost their little photo, leaving only their name. Not all is lost, but it sure is a bummer, leaving many to wonder what happened and what, if anything, can they do about it?