Tag Archives: google author

Google Authorship Update Starts a Class War


Don’t take a sledgehammer to your writing yet (image: weekofart.com)

At the end of 2013 I posted an article titled Bold SEO Predictions for 2014. Well it seems I have a penchant for fortune telling because within a few days of that release item #3, which stated that Google Authorship would start to get strict, began to come true. As we enter the third week of the new year it is now even more obvious that this move from Google has taken full effect. Webmasters from all corners of the world are reporting a partial loss of their beloved Authorship. “Partial” you ask? Yes. You see, up until a few weeks ago you either had Google Authorship connected to your content or you didn’t. Authorship as we knew it was evident when our Google+ profile photo and full name accompanied a search result link on Google’s search engine results page (SERP). Not only have studies shown that a higher click-thru-rate (CTR) accompanied results with “trustworthy” authors connected to the articles, it simply provided online content editors/writers with a sense that they were on the right track. Remember how good it felt the first time you saw your picture up there next to an article on Google Page One? But now, hoards of authors have lost their little photo, leaving only their name. Not all is lost, but it sure is a bummer, leaving many to wonder what happened and what, if anything, can they do about it?

What You Need to Know About the Google Authorship Update

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Why Your Website Needs a Google+ Author


Could you become the Mark Twain of Google content for your industry?

I recently posted an article on how businesses can develop a Brand Journalism strategy to enhance their online marketing efforts. In order to successfully execute a Brand Journalism strategy, or any content strategy, a business needs an author to champion the campaign. In particular, this person should be recognized by Google+ Authorship. Content created by someone with Google+ Authorship, as opposed to a run-of-the-mill anonymous “blogger”, can be attributed greater credibility in the eyes of Google. If the playing field is completely level, better organic rank will be given to the writer with established Google+ Authorship.

For example, let’s say you manage a real estate website and you produce weekly articles on the market for your region. You of course want your content to receive a better Google Search rank than those produced by your competitors. If all else is even, the articles produced by a writer with Google+ Authorship will come up before the rest in search. So how do you establish Google+ Authorship? It’s easy.


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