Caption added to original image from Thomas Peschak
With the SEO world shuddering over the recent Google Update Penguin 2.0 many link builders now fear for their livelihood. Among Penguin 2.0’s targets are websites that appear to be partaking in questionably link building practices. The Google algorithm update will spend the summer slithering through the web identifying unnatural backlinks and stripping participating websites of their Page Rank.
The act of purchasing links on directories (especially ones not related to the industry of client website), trading links, buying online advertorials, and even guest posting anchor text heavy articles on submission sites will get you gonged off the stage. So what is a hapless website to do?
My advice? Create link bait. In essence, link bait refers to content that is interesting and engaging enough that it will be shared by others online (thus linking back to the original source – your website) without embarking on an extensive outward link building campaign. The backlinks to a website that come from offering link bait are natural links – the kind of backlinks that Google LOVES and rewards websites for achieving.