To address concerns about a general lack of high-quality reviews, Google is now rewarding its best local business reviewers with privileged access to certain events and promotions. The feature will also boost the visibility of certain local reviewers on search results.
As always with Google, the aim of the program is to improve the relevance and richness of information people get from a Google search. For local businesses, this program means that participating in these special Local Guides events will raise the prominence of your brand and encourage online reviews.
By now, we hope you have read the writing on the wall and developed a strategy for emphasizing mobile-friendly web page development. Brands that have got on board with this trend are already enjoying the added visibility, usability and preferential treatment from mobile users that mobile-centered design provides.
For those who want to keep up with the latest practices, here are four mobile trends to take note of while revising and improving your mobile strategies through the coming year:
Last July’s Google algorithm update has made local results more important than ever. Dubbed “Pigeon,” the new algorithm intends to make search results more relevant to the user’s area, boosting local businesses in the process.
Despite Google’s efforts, many locally-based brands are still not seeing the online exposure they need. The reason? Many businesses online strategies are working against, rather than with, Google local search.
News broke within the SEO industry today that online businesses will want to take very seriously. Google’s Penguin 3.0 algorithm, the boogieman under the bed of your website, will update continuously in 2015 and beyond. Some are calling it Penguin 3.X. Has a ring to it, doesn’t it?
We can’t say that we didn’t have an idea that this was coming. When the October 2014 update rolled out it was reported that a larger rewrite of the algorithm was expected in the months ahead, as opposed to the annual affair Google likes to make out of these things. Instead of a “rewrite”, we’re getting a live script that will optimize and run along through the remainder of our days, it seems. The implications for your online business are as clear as day, your backlink profile will need to be squeaky clean from hereon in. So, how do you go about this? Let’s take a look.
How Your Online Business Will Need to Adapt to the Continuous Penguin 3.X Updates of 2015
Social media and business-to-business (B2B) brands have long had a strained relationship. For many B2Bs this union has ended in separation and break-up before the courtship could be completed. This is not because social networking does not translate as well for B2Bs as it does for consumer-centric brands. It is just as important. While there are entire eBooks, seminars, and webinars dedicated to “best practices” on the matter, it should be noted that the failure often begins when businesses balance their focus on the wrong social channels. Recognizing this, today’s post provides you with the top four social networks that your company should focus on. In addition to “naming” these platforms, I’ll provide you with a few tips on how to balance your use of them to attract clients to your B2B brand.
Top Four Social Media Channels for B2B Marketing, and How to Use Them to Balance Your Social Networking Efforts
Yesterday, the Google Webmaster Central blog announced yet another update to their mobile search engine results pages (SERPs) that directly addresses the importance of needing a mobile-optimized website from hereon in (if your online business expects to keep up with competition).
I find myself using the words “yet another” quite a bit in relation to Google SERPs and mobile optimization these days. They have not been quiet in their assertion that webmasters had best get with the times if they expect to use their SERP to bring in customers. Read further to learn more about this important update and what you need to know to move forward with your own website.
Google Adds a Mobile-Friendly Message to Mobile Search Engine Results – What Your Business Needs to Know
This morning Google’s Webmaster Central blog announced a new feature which has been added to Webmaster Tools. This feature provides tracking information for the mobile usability of a given website. The intent of the new addition is to inform you, the webmaster (and online business owner), about issues that users (customers) will experience when accessing your website from a mobile device such as a smartphone or tablet. In essence, mobile usability will allow you to coordinate with your developer and make adjustments to improve upon the mobile experience provided by your site. Read further for more information on the Webmaster Tools update.
What Online Businesses Need to Know About the New Mobile Usability Tracking Feature on Google Webmaster Tools
The Google Penguin algorithm is one that targets websites where webmasters attempt to artificially improve the search engine ranking of its pages by manipulating the number of links pointing it. There has not been an update to Penguin in a year, which over the past few weeks has had industry experts and search engine marketers speculating on its arrival, publishing Penguin-rich articles day after day in preparation. Violators of Google’s Webmaster Guidelines as they relate to link schemes on the other hand have been shaking in their boots and black hats. Last week on Friday October 17, Penguin 3.0 rolled out. How’s that for a TGIF?
Now that a few days have passed and reports have come in from across the globe a bigger picture of what this algorithm update has brought with it has become more clear. Today I weigh in on what you as an online business needs to know, and do, moving forward.
What Your Online Business Needs to Know About the Google Penguin 3.0 Algorithm Update
Yesterday the Google Webmaster Central Blog announced a video series courtesy of perpetually chipper Maile Ohye, a Developer Programs Tech Lead at Google. The series titled Bring Your Local Business Online was introduced with the bold string of words “no website required!” and was followed by Ohye’s assertion that “…having a website today is helpful, but it’s certainly not a necessity“. It’s a real knee-slapper. Or is it?
Today I’m providing a recap of this 6-part video series (unless you have time to watch all 30 minutes and 24 seconds) and an honest assessment for each part which looks at whether or not “no website required” is a reasonable statement to make.
Recap and Response to Recent Google Video Series Stating Local Businesses Can Build a Strong Online Presence Without a Website
You may have noticed a significant drop or rise in search rank and/or traffic in the last few days. You may have noticed nothing at all. In fact, since this internet marketing blog is geared towards small to medium businesses the odds are that you did not just lose your shirt to last week’s Panda 4.1 update. If you are among those that follow the advice laid out here (or on one of these other resources) on a daily basis then the odds favor a positive result for your website. If so, go treat yourself to something nice as a reward.
A Google employee casually announced the update to the Panda algorithm on September 25th but what happened after was not so lackadaisical. Sites all over the world that did not live up to Panda’s demand for interesting, informative, media-rich, frequently-delivered and spam-free content were delivered a brutal reminder that thin content does not fly in 2014 and beyond. Regardless of where your website landed post-Panda 4.1 (if you haven’t checked your rank and traffic this week, please do) you will want to make sure that you are ready for the next update so that you guarantee your spot above those that don’t play by Google’s rules. Let’s take a look at what you need to know moving forward.
Everything You Need to Know About Panda 4.1 and How to Keep Your Website Safe from Future Updates