Tag Archives: inbound linking

5 Ways to Machete Your Bad Backlink Profile

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Categories: Search Engine Optimization


Outsourcing links in foreign lands is one way to build a bad backlink profile. Time to cut them loose!

I’m not having flashbacks of cutting through sugar cane fields nor making reference to Jason Voorhees when using “machete” as a analogous tool to cutting off your bad backlinks. I’m actually quoting Matt Cutts (Google) in a forum discussion response to a recent Google algorithm change that targeted websites (with a drop in search rank) that have poor quality / gamed links pointing to them. This measure has become and will continue to be the standard for which websites will be judged in the future. If you have questionable links to your website from questionable websites your online future is in question.

So how does a business owner managing a website with no SEO experience fix this problem that may have been created by ill advised online marketing practices? First you’ll want to punch your website URL into OpenSiteExplorer.org or the more simplified ranksignals.com to view a list of inbound links and associated anchor text to identify poor quality links. After that, follow my advice below.

5 Ways to Remove Bad Links Pointing to Your Website:

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Firing the Internal Linking Canon at Content

Internal linking basically involves linking keywords and keyword phrases within your website to other pages on your site that have applicable content.

We recommend a solid internal linking strategy within your website for SEO and to avoid unnecessarily placing duplicate content on pages. For example, your blog may touch on a topic that is addressed better on another page. Instead of copy/pasting or taking time to rewrite the content on the new article, you should simply link to it. Your blog should contain keywords that link to other pages on your website that contain content specific to those exact keywords. Google likes this practice because it improves the user experience – it provides a legitimate function. However there is a rule to follow regarding duplicate content when it comes to creating those internal links and that rule revolves around one thing – URL canonicalization.

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Internet & Website Marketing, What Do You Do?

Many internet marketing agencies promise you and your business that they will provide amazing results, but provide vague answers on just how they intend to this. Many often fail to deliver on these promises. We have compiled a general list of the tasks we will perform in order to guarantee a successful internet marketing campaign.

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