Curious title, right? If you follow this internet marketing blog then you know that on random occasions I reference tiki mugs when advising SMBs on the practices of gaining customers through social networking. I have a bit of a collection going and so am always on the hunt for them, offline and online. As a consumer, authentic tiki mugs are a product quite relevant to me and as an online consumer I frequent the web to try and track this product down. Because tiki represents a very narrow niche market the process can be challenging. Sellers don’t exactly have well-optimized websites to solicit customers. These small business owners operate out of workshops and often take to social media to reach people, like me, who may be interested in their wares.
A few months ago I posted an article regarding hashtags that will help you sell your products on Instagram. Within the article I referenced a serendipitous series of events that added to my awesome collection, all of it starting with an Instagram post. Well a few weeks ago Instagram once again sparked a trilogy of consumer occurrences that absolutely have proven its effectiveness for small business looking to sell their products online. Today I am sharing that exact sequence so that you as a small business can envision how to make this photo-focused social network work for you.