SEO Moz released their 2014 Local Search Ranking Factors Report this week. You can either refer to the document and attempt to pick out the pieces most relevant to your local business website needs or simply read further for a succinct summary. Thanks for sticking around.
There were honestly no big surprises buried within this year’s report, yet the consistency of ranking factors from last year to this one holds implications all on its own. More importantly, the report speaks to the necessity of optimizing your website specifically for your localized needs. Let’s take a look at the data and delve into how you as a local business owner can apply this information to your SEO strategy.