Tag Archives: mobile apps

10 Best Mobile Apps for Business Owners for 2015

Best Mobile Apps for Business Owners

As we prepare to enter 2015 most businesses are at the point where they will ride out the holiday season with their existing online marketing plan. With so much focus shifting from strategy to execution and concentration on actual customers such a thing is fair. But that doesn’t mean that it’s not time to start thinking about the year ahead. Factor in the fact that many business owners and brand managers will be the recipients of new mobile toys as the holidays deliver under-the-tree goodies and we’ve got the perfect storm for a mobile app recommendation list. As a business it is important that you and your team are prepared to manage your online marketing next year while on-the-go, from anywhere at anytime. Understanding which tools will help you accomplish this is essential to this success. At the same time, accepting that some marketing channels are best updated from the office comforts of your desktop or laptop is wise as well. So if you’re wondering why certain social apps are absent below, draw the according conclusions. Read further to find out which app icons you should be tapping “install” (Android) or “get” (Apple) for before 2015 hits.

10 Most Recommended Mobile Apps for Business Owners and Brand Managers in 2015

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How to Manage Your Website Content Campaign from Your Mobile Device

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Categories: Internet Marketing

How to Manage Your Website Content from Your Mobile Device

I’m on an airplane to Oahu as I write this. From the moment my taxi from HNL pulls into the resort parking lot I am refusing to “sit down and work” for the 5 days that follow. I didn’t even bring my laptop as an act of defiance. Search engines don’t know that I’m taking this break from the office, nor do the numerous website marketing campaigns that are under my guidance. But that doesn’t matter as it will all be none the wiser. I have my tablet and my smartphone and because of this the SEO and Social Media initiatives that I am responsible for will march along just fine.

As an owner of your small to medium business you likely don’t have the time to plop your elbows on a desk for a few hours a day to manage your internet marketing campaigns. On that note you may also not have the resources for an in-house team to manage it for you. Thankfully technology of today no longer requires either. With a sound plan in place, your mobile devices can be your greatest ally, allowing you to efficiently manage it all on the fly. Below I detail how this is possible.

4 Ways Your Mobile Devices Can Allow You to Manage Your Entire Online Marketing Campaign

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Twitter Buy Button for Brands Announced

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Categories: Internet Marketing, Social Media

Twitter Buy Button for Brands

Big news for brands from the Twitter camp this week. Twitter has taken a note from Facebook’s recent move to test a brand page BUY button by announcing one of their own. That’s right, effectively immediately select users will be able to discover and buy products from a test market of brands, directly within Twitter. Read further to find out why your business should be excited about this recent development.

What Your Business Needs to Know About the New Twitter Buy Button Announcement

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Facebook Forces Users into Messenger App – Should Brands Care?

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Categories: Social Media

Facebook Forces Users into Messenger App

I went to check my messages within my Facebook mobile app this morning and was interrupted by some cute little critter telling me that I would have to install the new Messenger app from the app store to proceed. Lame, but whatever. I did it because I have to blog about this sort of thing anyways. Sure I recalled that back in April it was announced that users overseas were already experiencing the transition after Facebook raised eyebrows with their purchase of the WhatsApp two months prior. Facebook was making their move to grow instantaneous messaging and it was bound to arrive on our shores soon enough. But it didn’t just arrive, it stormed in a few days ago and ticked off quite a few users. Brands have picked up on this initial wave of bad reviews for the transition and are wondering if this will have any impact on their Facebook page to fan/consumer experience in any way.

What Brands Need to Know About the New Facebook Messenger App

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5 Photo-Editing Apps That Will Enhance Your Content Marketing Mix

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Incorporating images into content has become an increasingly important part of online marketing for small to medium businesses who hope to be “heard” by customers amongst the noise of competitor campaigns. This blog has recently discussed the use of images as link bait and how they alone can spark a slew of blog ideas for your business’ website. The bottom line here is that photos are essential to your content mix. However, while most of you are not professional photographers, nor do you have one on the payroll, all is perfectly fine. All it takes is your mobile device and a few very effective (and easy to use) apps to edit and post images that will enhance your company’s online presence.

Enhance Your Business’ Content Marketing Strategy Through Photos by Using These Five Mobile Apps

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5 Best Video Apps for Your Business

Best-Video-Apps-for-Business

There is no doubt that video has become a major part of the online content marketing mix of many successful and socially connected businesses. The start of the summer alone has seen Facebook make a major update to better promote video on their network. Both Facebook and Google have been ramping up their push for video content because their internal studies indicate that users demand it, responding positively to brands that deliver engaging video. Many small to medium businesses understand this fact yet have deemed it not quite practical to hire a professional videographer or even invest in the equipment much less expensive editing software and/or services. However these methods are simply not necessary to start engaging your existing and prospective audience with video. All you need is your smartphone and tablet and you can install the following applications to begin making your branded mark with short film.

5 Best and Easy to Use Apps for Businesses Looking to Boost their Content Marketing Strategy with Video

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8 Must-Have Social Media Apps For Your Business – a Beginner’s Guide

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8 Social Media Apps for Business

This list is for you businesses on the fence about what social media can do for you. Sure, you may have a Facebook and Twitter profile for your brand, set up a couple of years ago with little to show for that 30 minutes of effort. I get it. But in today’s climate it would be superfluous for me to even state that it is an essential part of any online marketing strategy. You simply need to accept this before reading further. In fact, this list is not just about which social media apps you should have on your mobile, it serves as a not-so-roundabout way of stating which social profiles your business needs to remain relevant in the eyes of today’s consumer. Now for those of you brand managers that have embraced social networking and enjoyed the benefits of it this list may feel a little “no duh”, but then again maybe not. While you have installed all of the usual suspects of social media apps you may have missed that latter half. Either way, keep reading to ensure that you are ready to manage all of these social networks for your brand while you are on the go.

8 Social Networking Apps You Must Have to Manage Your Brand on Social Media While on Mobile

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5 Best Apps for SEO – for Businesses Managing Their Own Website

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Categories: Internet Marketing, Search Engine Optimization

5 best apps for seo

Last week I posted an article about the best apps for blogging for those of you that are just getting the hang of maintaining the weekly blog for your business. Since blogging is a major part of ongoing SEO for your website all of those apps detailed in the article certainly apply to the topic addressed in this post. Please do not look at them as being mutually exclusive. However, the recommendations laid out here are for those business managers that have taken on an even bigger role when it comes to the marketing of their website. Apps are created to make our lives easier, especially for those of you constantly on-the-go (as most business owners/managers are) and thus the following recommendations will allow you to better manage your website marketing campaigns while away from the office.

5 App Recommendations for Businesses Managing the SEO of their Own Website

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Best Apps for Blogging – 5 Must Have Apps for Beginners

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Best Apps for Blogging

The importance of blogging for the sake of your website and its SEO success cannot be overstated. Business owners maintaining their company websites have finally accepted this as fact. If they haven’t secured the services of an internet marketing firm to provide this content then they have either taken on the duty themselves or delegated it to someone on their staff. These impromptu content writers have been thrown into an arena they may not fully understand and the prospect of maintaining a successful daily/weekly blog may be a little scary. However there are a wealth of tools available to ease the process, especially when it comes to mobile apps that will allow you the convenience of blogging when away from your desk. Today I detail the top five apps that will help you manage your corporate blog from your smartphone or tablet.

5 Best Apps for Beginners Blogging for their Business

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