Tag Archives: mobile optimization

Google Mobile Ranking Algorithm Update – Responsive Design Mandatory

Google Mobile Ranking Algorithm Update

32 days. If you’ve found this article today, that’s all you have to adopt responsive design for your business’ website.

Last month Google casually put a date to the long anticipated release of mobile-friendliness being a major ranking factor in smartphone search results. From April 21/2015 forward, any prospective customer of yours using an iPhone, Android, or tablet to search for information on your industry offering will either be more likely to find your website, or less likely, depending upon whether or not you pass Google’s mobile test. Industry experts are calling this algorithm update bigger than Penguin or Panda. If you’ve been following my recent posts on Penguin and Panda then you know such a statement is nothing to take lightly.

The great news, is that it’s not too late if your website is not ready for this update. You have time to take action. But before you do, please take note of the following regarding Google’s call to mobilize websites across the world:

Why Mobile Optimization is Now Mandatory for Your Online Business

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Google Mobile-Friendly Message Added to Mobile Search Results

Google Mobile-Friendly Message

Yesterday, the Google Webmaster Central blog announced yet another update to their mobile search engine results pages (SERPs) that directly addresses the importance of needing a mobile-optimized website from hereon in (if your online business expects to keep up with competition).

I find myself using the words “yet another” quite a bit in relation to Google SERPs and mobile optimization these days. They have not been quiet in their assertion that webmasters had best get with the times if they expect to use their  SERP to bring in customers. Read further to learn more about this important update and what you need to know to move forward with your own website.

Google Adds a Mobile-Friendly Message to Mobile Search Engine Results – What Your Business Needs to Know

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Faulty Mobile Redirects and SEO – Google Warns Users on Search

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Awhile back I posted an article about how Google started to drop search rank for websites that did not provide searchers with a mobile optimized experience. The article concluded with 6 tips to avoid mobile optimization mistakes. The first mistake mentioned in the post detailed faulty redirects. A faulty redirect has long been one of the most common issues with websites that feel content to redirect mobile users on search to the homepage of their site even if that user was being provided a search engine result for a different page. Webmasters do this because they have cut corners and only optimized their homepage for the smartphone user. This of course frustrates (and infuriates) everyone anticipating a page that directly answered their query. The result is a bounce rate of nearly 100% as users flee the scene to a competing site that is optimized for their iPhone or Android. But that still hasn’t been enough to dissuade webmasters from providing this poor mobile experience. Well as of last night around 7 PM (PST) Google stated that they have had enough.

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Google Mobile Search Rank Drops for Non-Mobile Websites

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Categories: Search Engine Optimization

Google Mobile Search RankWhere will your website rank on mobile after the next few months?

Google announced in a blog post this week that in the very near future websites that are not properly optimized for mobile devices will see a drop in their mobile search results ranking. Currently, with all else being equal, websites that rank well for a keyword will receive the same relative SERP (search engine results page) position on desktop and on mobile. If you rank #1 for “Waikiki condo listings” for searches performed on a desktop you’ll find the same #1 result on a smartphone or tablet. In the next few months however, that will change if your website is not properly mobile optimized.

Properly is the key here. Instead of focusing on websites that are not mobile optimized at all, this particular change in the Google algorithm will target websites that have “attempted” to optimize for the mobile experience but in the process have made configuration mistakes.  This article will detail the mistakes made on supposedly mobile-device optimized websites and explain how to avoid them.

Keep Your Google Mobile Search Rank By Avoiding These 6 Mobile Optimization Mistakes:

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Your New Year’s Internet Marketing Resolutions

spiders-new-year-resolution

All jokes aside, your WEB presence is essential to your better business resolutions for 2013

The New Year has begun and as 2012 passed the torch to 2013 many of you made resolutions not just as individuals but as businesses. While gym memberships may fall to the wayside after a month or two of well-intentioned efforts your business may not be able to recover by putting improvements off for another year. This is especially true when it comes to your website – the internet knows no time lag and every step forward that your website doesn’t take in fact results in a step back.

To make sure you start 2013 off on the right foot I thought I’d introduce your 5 New Year’s Internet Marketing Resolutions based on trends exploding in 2012 that are certain to carry over into the next annum and beyond:

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Get the Google+ Mobile App ASAP

You’re on Google+ right? Good. You also have a brand page on Google+ too, correct? If you don’t this must be your first time reading this blog and if that’s the case then I suggest that you read no further before referring to the archived article “Why Your Business Must Be On Google+”. Be sure to come back when you’re done.

For those of you on the same page as me and millions of other brand page managers, it is important to remind ourselves to stay active on our Google+ brand pages as often as possible. However, since its inception, we have not been able to adequately update our Google+ brand pages away from our laptop or desktop. Sure we diligently downloaded the mobile app to our iPhones and Androids but if you’re like me, for months you poked around the apps interface searching for a way to update your brand page, to no avail. Even with my “pedigree” in social media tech I flat out assumed that I was missing something. Was I losing my touch? Fortunately not (yet). Google was the one who seemingly missed the boat by not offering brand page support for its app. This past week however Google+ finally updated it’s app to include this support.

This article details 5 reasons why you need to Get the Google+ App ASAP:

In addition to its capabilities, the Google+ mobile app for brands is the sexiest looking social network app around

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Shoppers Are Mobilizing, Are You Selling?

This week Mark Zuckerburg humbly (or in a ploy to appear more human) announced that for all of Facebook’s successes, they failed to do one thing right over the past two years – focus on mobile optimization.

While Facebook’s relatively simplistic interface has been fairly easy to navigate from the comforts of a desktop their mobile versions have been lacking. The last few months have seen Facebook scrambling to improve the mobile experience. Anyone who has upgraded their iPhone or Android Facebook app this month has seen a dramatic improvement to speed, functionality, and usability. Timeline for brand pages on Facebook was buried on mobile until the tail end of summer. Now you can see your brand page’s Timeline (e.g. cover image) in action, causing Social Media content marketers who know that half of their target audience is on mobile to sigh in relief.

Even a Giant Like Facebook Underestimated the Importance of Putting Facebook on the Street as Fast as Possible

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What a $3 Million Dollar Website Looks Like

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Categories: Internet Marketing, Web Design

The City of Vancouver revamped their website after receiving a failing grade from the public three years ago. Apparently the public hated it. Today the city launched the new website and for some reason the city actually admitted that it came with a price tag of $3 million dollars. For $3 million dollars, a hologram of Mayor Robertson better jump out of the screen, offer me a latte, and guide me through each page.

While the work that goes into building a website can never truly be seen on its “face”, which is why the backlash against the $3 million dollar cost is so strong, I have to admit that the talk around our internet marketing firm water cooler this morning is centered on dissecting every page of this apparent Picasso of websites – a messy but expensive piece. Sure, we can already tell that the functionality is great and it certainly involved some world class work, but for $3 million dollars it better be darn near perfect, correction – perfect.

 

Without jumping on a soapbox and shaking a fist at the establishment demanding an accounting of where exactly each tax payer penny went into the website, I simply thought I’d provide a light hearted assessment of how this $3 million dollar website falls a little short:

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Why Your Website Should Go Mobile

I was riding public transit the other day. I glanced up after sending an email from my iPhone and saw passengers toiling away either on their Apple, Android, or Blackberry device. There wasn’t a newspaper in sight.

After disembarking I entered a café for a quick latte and witnessed tables full of patrons on iPads and various tablets without one laptop in the vicinity. I made my way from the café and entered my building where I hopped on the elevator with others. As soon as the doors closed we bowed their heads (as if we had entered sacred ground) to scroll through our smartphones to pass the seconds it took to arrive at our respective floors. An hour later, in the gym, my cardio session was distracted by fellow fitness enthusiasts who perched themselves on treadmills and stationary bikes, not clutching bottles of water, but mobile internet devices.

The revolution has not been televised, it has gone mobile.

However, it’s not too late to join the party. There are over 5 billion mobile subscribers in the world to date and many of them are accessing the internet primarily through their smartphones and tablets. By 2015, it is projected that over 50% of off ALL online traffic will come from mobile devices. You have time to get on board. We have provided some additional evidence here, as to why your business should have a mobile website:

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