I was riding public transit the other day. I glanced up after sending an email from my iPhone and saw passengers toiling away either on their Apple, Android, or Blackberry device. There wasn’t a newspaper in sight.
After disembarking I entered a café for a quick latte and witnessed tables full of patrons on iPads and various tablets without one laptop in the vicinity. I made my way from the café and entered my building where I hopped on the elevator with others. As soon as the doors closed we bowed their heads (as if we had entered sacred ground) to scroll through our smartphones to pass the seconds it took to arrive at our respective floors. An hour later, in the gym, my cardio session was distracted by fellow fitness enthusiasts who perched themselves on treadmills and stationary bikes, not clutching bottles of water, but mobile internet devices.
The revolution has not been televised, it has gone mobile.
However, it’s not too late to join the party. There are over 5 billion mobile subscribers in the world to date and many of them are accessing the internet primarily through their smartphones and tablets. By 2015, it is projected that over 50% of off ALL online traffic will come from mobile devices. You have time to get on board. We have provided some additional evidence here, as to why your business should have a mobile website:
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