Tag Archives: mobile websites

Mobile Usability Tracking Feature Added to Webmaster Tools – What You Need to Know

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Categories: Search Engine Optimization

Mobile Usability Tracking Feature Added to Webmaster Tools

This morning Google’s Webmaster Central blog announced a new feature which has been added to Webmaster Tools. This feature provides tracking information for the mobile usability of a given website. The intent of the new addition is to inform you, the webmaster (and online business owner), about issues that users (customers) will experience when accessing your website from a mobile device such as a smartphone or tablet. In essence, mobile usability  will allow you to coordinate with your developer and make adjustments to improve upon the mobile experience provided by your site. Read further for more information on the Webmaster Tools update.

What Online Businesses Need to Know About the New Mobile Usability Tracking Feature on Google Webmaster Tools

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Google Continues to Promote Mobile Website Design with New Update

Google Update Flags Flash on SERPs

On Monday the Google Webmaster Central blog announced yet another update to their search engine results page (SERP) that sends a strong message to any website without responsive design. If your website requires browser technologies that are not supported by the varying mobile devices of searchers Google will display your listing on their SERP with a “warning”. This warning tells searchers that the site they are considering clicking on (yours?) may not work on their smartphone and/or tablet. See the image below. Not very awesome right? Imagine what will happen to your click-through rate when your listing on Google is delivered to mobile users in this manner.

Google Update Promotes Responsive Design

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Google Mobile Search Rank Drops for Non-Mobile Websites

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Google Mobile Search RankWhere will your website rank on mobile after the next few months?

Google announced in a blog post this week that in the very near future websites that are not properly optimized for mobile devices will see a drop in their mobile search results ranking. Currently, with all else being equal, websites that rank well for a keyword will receive the same relative SERP (search engine results page) position on desktop and on mobile. If you rank #1 for “Waikiki condo listings” for searches performed on a desktop you’ll find the same #1 result on a smartphone or tablet. In the next few months however, that will change if your website is not properly mobile optimized.

Properly is the key here. Instead of focusing on websites that are not mobile optimized at all, this particular change in the Google algorithm will target websites that have “attempted” to optimize for the mobile experience but in the process have made configuration mistakes.  This article will detail the mistakes made on supposedly mobile-device optimized websites and explain how to avoid them.

Keep Your Google Mobile Search Rank By Avoiding These 6 Mobile Optimization Mistakes:

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Get the Google+ Mobile App ASAP

You’re on Google+ right? Good. You also have a brand page on Google+ too, correct? If you don’t this must be your first time reading this blog and if that’s the case then I suggest that you read no further before referring to the archived article “Why Your Business Must Be On Google+”. Be sure to come back when you’re done.

For those of you on the same page as me and millions of other brand page managers, it is important to remind ourselves to stay active on our Google+ brand pages as often as possible. However, since its inception, we have not been able to adequately update our Google+ brand pages away from our laptop or desktop. Sure we diligently downloaded the mobile app to our iPhones and Androids but if you’re like me, for months you poked around the apps interface searching for a way to update your brand page, to no avail. Even with my “pedigree” in social media tech I flat out assumed that I was missing something. Was I losing my touch? Fortunately not (yet). Google was the one who seemingly missed the boat by not offering brand page support for its app. This past week however Google+ finally updated it’s app to include this support.

This article details 5 reasons why you need to Get the Google+ App ASAP:

In addition to its capabilities, the Google+ mobile app for brands is the sexiest looking social network app around

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Shoppers Are Mobilizing, Are You Selling?

This week Mark Zuckerburg humbly (or in a ploy to appear more human) announced that for all of Facebook’s successes, they failed to do one thing right over the past two years – focus on mobile optimization.

While Facebook’s relatively simplistic interface has been fairly easy to navigate from the comforts of a desktop their mobile versions have been lacking. The last few months have seen Facebook scrambling to improve the mobile experience. Anyone who has upgraded their iPhone or Android Facebook app this month has seen a dramatic improvement to speed, functionality, and usability. Timeline for brand pages on Facebook was buried on mobile until the tail end of summer. Now you can see your brand page’s Timeline (e.g. cover image) in action, causing Social Media content marketers who know that half of their target audience is on mobile to sigh in relief.

Even a Giant Like Facebook Underestimated the Importance of Putting Facebook on the Street as Fast as Possible

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Why Your Website Should Go Mobile

I was riding public transit the other day. I glanced up after sending an email from my iPhone and saw passengers toiling away either on their Apple, Android, or Blackberry device. There wasn’t a newspaper in sight.

After disembarking I entered a café for a quick latte and witnessed tables full of patrons on iPads and various tablets without one laptop in the vicinity. I made my way from the café and entered my building where I hopped on the elevator with others. As soon as the doors closed we bowed their heads (as if we had entered sacred ground) to scroll through our smartphones to pass the seconds it took to arrive at our respective floors. An hour later, in the gym, my cardio session was distracted by fellow fitness enthusiasts who perched themselves on treadmills and stationary bikes, not clutching bottles of water, but mobile internet devices.

The revolution has not been televised, it has gone mobile.

However, it’s not too late to join the party. There are over 5 billion mobile subscribers in the world to date and many of them are accessing the internet primarily through their smartphones and tablets. By 2015, it is projected that over 50% of off ALL online traffic will come from mobile devices. You have time to get on board. We have provided some additional evidence here, as to why your business should have a mobile website:

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