Online display ads and targeted ads like Google’s AdWords can offer a fairly handsome return on investment — presuming, of course, they are done right. Your goal with the ads is to not just get views, but to get a high rate of clicks per view. This metric is called your click through rate (CTR), and it is measured by simply dividing your number of clicks by the number of views.
Increasing your CTR involves getting a feel for your market over time. Every business offers something different to a consumer, and establishing how you communicate your unique product and values to audiences will be a skill you continue honing for years. To help you get started, here are some general tips that almost always increase CTR: Read more on 3 Ways to Get More Clicks on Your Online Ads