If you’re struggling to create a comprehensive search engine marketing strategy, look no further. We’ve created a complete guide to answer your questions and help you come up with a system that works. We’ll also go over why your business’s website needs SEM to stand out among the competitive, saturated world of online search.
With the emergence of digital marketing has come a huge array of acronyms and internet vernacular. So when you see terms like SEO and SEM, you may be wondering what exactly they mean. SEM stands for search engine marketing, while SEO refers to search engine optimization. What’s the difference between these two seemingly interchangeable acronyms? We’ll help explain what these terms mean and why they are different.
News broke within the SEO industry today that online businesses will want to take very seriously. Google’s Penguin 3.0 algorithm, the boogieman under the bed of your website, will update continuously in 2015 and beyond. Some are calling it Penguin 3.X. Has a ring to it, doesn’t it?
We can’t say that we didn’t have an idea that this was coming. When the October 2014 update rolled out it was reported that a larger rewrite of the algorithm was expected in the months ahead, as opposed to the annual affair Google likes to make out of these things. Instead of a “rewrite”, we’re getting a live script that will optimize and run along through the remainder of our days, it seems. The implications for your online business are as clear as day, your backlink profile will need to be squeaky clean from hereon in. So, how do you go about this? Let’s take a look.
How Your Online Business Will Need to Adapt to the Continuous Penguin 3.X Updates of 2015
I have written a few articles on “what to watch out for” when dealing with internet marketing providers. These posts, including a detailed one on the SEO mafia, intend to help brands and businesses identify areas of concern with their existing or prospective SEO team. Well today, it seems that the spirit of the season (it’s Thanksgiving in the US today) has me giving thanks for those in the industry that indeed do right by their clients day in and day out. Thus, I’ve decided to offer you a glimpse of what a great SEO company looks like. Chances are as the new year nears your business will be making big decisions in regards to how it will move forward with their online marketing plan, so please consider this a little nudge in the right direction as you prepare for the annum ahead. Read further to find out what to look for when choosing an SEO for your brand.
Five Positive Traits to Look for When Selecting an SEO to Manage Your Online Marketing Plan
Link building for your website gets trickier with each passing year and each Penguin algorithm update. The tough part, is that even if you have been abiding by Google’s mandate to acquire links naturally, performing completely ethical webmaster outreach to secure backlinks for your site, you may still put yourself in harm’s way (if you’re not doing it right). Penguin seems to get more sensitive as it grows and refreshes. While it appears to be making improvements, this sensitivity can even hurt websites that have not bought into any link schemes whatsoever. With the algorithm expected to update more often in the future, online businesses need to be extra cautious when it comes to building “natural” links. Today I’m providing you with some honest advice on how to tread lightly when securing links around Google’s algorithm, making sure that your website remains safe and SEO-prosperous in 2015.
5 Best Practices for Balancing Your Website’s Backlink Profile in 2015 and Beyond
Contrary to popular belief, aloha does not outright mean “hello” and “goodbye”. Aloha is actually a way of life, and it is embodied not only within day to day pleasantries between people on the North Pacific islands, it has become a part of mission statements and business models of many organizations, mainland brands included. It encourages positivity, ethics, and all around fair dealing for all who truly embrace it. In the sprit of Aloha Friday (it’s a thing) I have decided to deliver to you what I coin the ALOHA Philosophy of SEO™. Following this action plan for your website will set you down a path that leads to higher traffic, customer conversion, and a significant ROI. Read further for more on you can adopt this truism for your internet marketing plan.
5 Lettered Steps of the ALOHA Philosophy for SEO
One month from today marks what will be the biggest online shopping day of the year, perhaps of all-time (it was last year). Retailers everywhere are now scrambling to fine-tune their website marketing plan to pull consumers in their direction this coming December 1 (2014). Cyber Monday is coming and if you are an online retailer you are looking at a tremendous opportunity to start the Holiday season with an unprecedented one-day online revenue injection. However, your competition is thinking the same thing. Get a head start on them by following the six-step plan below.
6 Ways to Prepare Your Website and Online Marketing Plan for Cyber Monday
I often find myself feeling sorry for the contact page of a website. It goes tucked unnoticed into the far right corner of a site navigation menu, or worse, placed in small font in the footer. Its title rarely varies from “Contact” or “Contact Us” and it doesn’t get decorated with graphics, video, or receive any other adornment that the other pages of a supposed search engine optimized website do. The contact page simply put, is neglected. However, for businesses, especially local ones, this page can be a valuable resource page that complements an entire SEO strategy. Today I provide you with some easy to follow advice to fully optimize your website’s contact page.
5 Ways to Search Engine Optimize the Contact Page of Your Website
The Google Penguin 3.0 update arrived less than two weeks ago. Because of the algorithm, one of the most common Google searches today for online marketing managers goes something like this, “How to request link removal”. Did Penguin 3.0 hit your site? Or are you feeling lucky that it missed you this time but don’t want to take any chances on the next roll out? If so, then you’re right in wanting links on bad websites that point to yours promptly removed. While you do have the Google disavow option, Google themselves insist that this be your last resort. All that you are truly left with is one-on one-communications with webmasters that host links to your site, the ones that are causing you concern.
I’m not here to ask how you got these links. You may be absolutely innocent and at the mercy of the SEO mafia who have gotten you involved in link schemes. Perhaps not. I’m not here to judge, only to help. Once you’ve identified the links on websites that you want removed you will need to craft a series of emails to contact the associated webmasters and request removal without aggravating them and/or causing further harm to your site. Below is what you will need to do.