Contrary to popular belief, aloha does not outright mean “hello” and “goodbye”. Aloha is actually a way of life, and it is embodied not only within day to day pleasantries between people on the North Pacific islands, it has become a part of mission statements and business models of many organizations, mainland brands included. It encourages positivity, ethics, and all around fair dealing for all who truly embrace it. In the sprit of Aloha Friday (it’s a thing) I have decided to deliver to you what I coin the ALOHA Philosophy of SEO™. Following this action plan for your website will set you down a path that leads to higher traffic, customer conversion, and a significant ROI. Read further for more on you can adopt this truism for your internet marketing plan.
The zombie apocalypse is here. It has arrived in the form of thousands of supposed bloggers mindlessly banging their fingertips on keyboards and churning out content that sucks the life out of those who read it. These articles are published on the websites of hapless business owners who trusted their writers to serve them well. But all they’ve gotten in return are articles that make you feel as if someone has taken a bite out of your brain a paragraph or two in. At first it can be hard to tell if your staff blogger has the bug. On the surface they may seem completely normal, promising you that everything is alright and that your site is in good hands. You didn’t notice them sweating, did you? The next thing you know your search engine rank is clawing its way through the dirt trying to escape the Google graveyard. Fret not webmaster and online business owner because in the spirit of the season I am providing you with valuable advice on how to survive the bloggalypse by first identifying if your staff, or outsourced writer, has been bitten.
5 Ways to Tell if Your Website’s Blogger is a Zombie and How You Can Defeat Them
By now, most of you local business owners have a Google My Business page, right? Great! You even have the Google+ app installed on your mobile device, correct? I’m impressed! But I’ll bet quite a few of you have missed out on the Google My Business app. That’s OK. That’s why we’re here today.
The app is for businesses managing their presence on their Google+ My Business page. It allows you, the business owner, to connect directly to your online customers, whether they’re looking for your business on Search, Maps, or within Google+. The app permits you to update your business information on all of the above and enables you to share news and post content onto your Google+ page while “on the go”. There is however, much more to this app that has many positive implications for your local business. In particular, I want to draw your attention to Insights and the Google My Business app update that was announced yesterday. Let’s take a look at what you need to know.
Why You Need to Download the Google My Business App, for Your Business
This morning Google’s Webmaster Central blog announced a new feature which has been added to Webmaster Tools. This feature provides tracking information for the mobile usability of a given website. The intent of the new addition is to inform you, the webmaster (and online business owner), about issues that users (customers) will experience when accessing your website from a mobile device such as a smartphone or tablet. In essence, mobile usability will allow you to coordinate with your developer and make adjustments to improve upon the mobile experience provided by your site. Read further for more information on the Webmaster Tools update.
What Online Businesses Need to Know About the New Mobile Usability Tracking Feature on Google Webmaster Tools
I often find myself feeling sorry for the contact page of a website. It goes tucked unnoticed into the far right corner of a site navigation menu, or worse, placed in small font in the footer. Its title rarely varies from “Contact” or “Contact Us” and it doesn’t get decorated with graphics, video, or receive any other adornment that the other pages of a supposed search engine optimized website do. The contact page simply put, is neglected. However, for businesses, especially local ones, this page can be a valuable resource page that complements an entire SEO strategy. Today I provide you with some easy to follow advice to fully optimize your website’s contact page.
5 Ways to Search Engine Optimize the Contact Page of Your Website
This morning seoClarityreported some very straight forward and interesting statistics on click-through rates (CTR) as they apply to both desktop and mobile devices. With the study of nearly 400 Google Webmaster Tools accounts running for three months this past summer (to avoid seasonal fluctuations) and diving into over 2 billion impressions with more than 2.6 million clicks it’s safe to say we can take these results to the bank. With mobile soon to account for over 50% of all website traffic sources the question is, will the results below allow you as a business to take revenue to the bank as well?
What You Need to Know About the Click Through Rate Differences Between Desktop and Mobile Devices
The Google Penguin algorithm is one that targets websites where webmasters attempt to artificially improve the search engine ranking of its pages by manipulating the number of links pointing it. There has not been an update to Penguin in a year, which over the past few weeks has had industry experts and search engine marketers speculating on its arrival, publishing Penguin-rich articles day after day in preparation. Violators of Google’s Webmaster Guidelines as they relate to link schemes on the other hand have been shaking in their boots and black hats. Last week on Friday October 17, Penguin 3.0 rolled out. How’s that for a TGIF?
Now that a few days have passed and reports have come in from across the globe a bigger picture of what this algorithm update has brought with it has become more clear. Today I weigh in on what you as an online business needs to know, and do, moving forward.
What Your Online Business Needs to Know About the Google Penguin 3.0 Algorithm Update
I’m on an airplane to Oahu as I write this. From the moment my taxi from HNL pulls into the resort parking lot I am refusing to “sit down and work” for the 5 days that follow. I didn’t even bring my laptop as an act of defiance. Search engines don’t know that I’m taking this break from the office, nor do the numerous website marketing campaigns that are under my guidance. But that doesn’t matter as it will all be none the wiser. I have my tablet and my smartphone and because of this the SEO and Social Media initiatives that I am responsible for will march along just fine.
As an owner of your small to medium business you likely don’t have the time to plop your elbows on a desk for a few hours a day to manage your internet marketing campaigns. On that note you may also not have the resources for an in-house team to manage it for you. Thankfully technology of today no longer requires either. With a sound plan in place, your mobile devices can be your greatest ally, allowing you to efficiently manage it all on the fly. Below I detail how this is possible.
4 Ways Your Mobile Devices Can Allow You to Manage Your Entire Online Marketing Campaign
Whether you are starting a brand new website for your business or have taken the big step to finally optimize the one you have for search engine marketing success, it all begins with one thing – your keywords. Nothing confuses a business owner with a website more than the concept of keyword targeting. Nothing causes miscommunication and disagreement quite like the final selection of these strings of words. Small and medium businesses often have grandiose aspirations for certain phrases with even grander expectations of ROI yet do not quite understand what it takes to climb to the top of a search engine results page using these words. Because of this many opportunities are missed and opportunity costs are lost. However steadfast methods exist that can give way to clear decisions and identification of a path that can lead qualified customers to your website today, while setting the stage for growth in the future. This article serves as your guide to choosing the right keywords for your website and SEO.
6 Things to Help You Decide Which Keywords You Should Target for Your Website’s Search Engine Marketing Strategy
I’m putting myself at risk by writing this article but someone needs to speak up. Someone needs to protect the innocent. You see, there’s an underworld out there, a gangland roamed by search engine marketers looking to prey on the unsuspecting small and medium businesses who hope to improve their website performance. Sometimes you can spot them a mile away, but too often they arrive with a nice tie and a big toothy grin, promising to take you to the promised land of Google Page One. They use fancy technical lingo to trick you into thinking that their explanations are over your head, and that you should simply trust them. They show you what you believe to be immediate results to get you hooked, which causes you to open your wallet further. A year later your website is left on blocks in the back alley of search engine results pages (SERPs) with no new customers or ROI to show for any of it, and no clear path back to where you began.
Today I’m uncovering the tactics used by the slickest of the SEO mafioso, the ones that often slide under the radar, the ones most SEOs won’t tell you about. I may have to watch my rear while walking down dark streets for the next few months. I may have to sit with my back facing the entrance of every Starbucks that I sit down at to write this blog. But it doesn’t matter, I have a responsibility to you, the business owner, above all other concerns. You may call me a martyr one day of you wish (savior has a nice ring to it too) but all that I ask is that you heed the advice below and watch out for the SEO mafia in your neighborhood.