Yesterday, the Google Webmaster Central blog announced yet another update to their mobile search engine results pages (SERPs) that directly addresses the importance of needing a mobile-optimized website from hereon in (if your online business expects to keep up with competition).
I find myself using the words “yet another” quite a bit in relation to Google SERPs and mobile optimization these days. They have not been quiet in their assertion that webmasters had best get with the times if they expect to use their SERP to bring in customers. Read further to learn more about this important update and what you need to know to move forward with your own website.
Google Adds a Mobile-Friendly Message to Mobile Search Engine Results – What Your Business Needs to Know
Last week the Google Research team unveiled a new feature in Google Search that improves upon the relevant and structured data results delivered to users. This new feature is known as Structured Snippets.
To break it down by components, let’s first define the meaning of “snippets” in this context for you. Snippets refers to the text that appears under a search result, the black ink below the blue ink, so to speak. The intention of snippets is to provide you with an indication of what is within the link delivered on the search engine results page (SERP) and why it is relevant to your query. Google wants to give you as much data on search results as possible before you make your decision to click-through and arrive at a relevant (hopefully) web page.
Rich snippets take things a step further by providing more detailed information, so that when you enter explicit search queries you truly arrive at the results you were looking for. Google uses an example of rich snippets for a music cd, which would list songs found on the cd along with links prompting users to play each. You may have seen advanced rich snippets in use for real estate as well. Over a year ago, more and more users searching for real estate in their locale reported being delivered tabular snippets of listings with addresses, prices, and other data on homes for sale. These search results were truly providing users with relevant data. Now, with the arrival of Structured Snippets, this sort of detailed table-based data delivery will become more prominent in search.
Google announced an update to sitelinks search as the first business week of September 2014 came to a close. The term “sitelinks” refers to the links shown under Google search results when a business name or domain is searched. They are meant to help users navigate your site directly from the search engine results page (SERP). Google delivers these links based upon analysis of the link structure of your site, finding shortcuts that allow searchers to quickly find the information they’re looking for. This makes the search experience more efficient as it occurs before users clicks-through to your website. The new update comes in the form of a new and enhanced sitelinks search box which will help businesses better deliver content to online consumers, if they are in a position to do so. Read further to find out how you can put your website on a path that allows the sitelinks update to work for you.
What Your Business Needs to Know, and Do, to Take Advantage of the Google Sitelinks Search Box Update