Website design is a great opportunity for your small businesses to tell visitors about your values without saying a word. Many small businesses put little effort into their websites or completely forego them, not realizing how much of a key component they can be in growing their audience
To help your small business feel like a big player, think about ways your web design can help you communicate with your market. Here are some great ways to do this:
Food trucks have taken North America by storm. From beach towns to big cities these meals on wheels small businesses have become staples in the diets of the 18-45 year old demographic across the bordering nations of Canada and the US. You may think that it’s all about the food, and of course that is a big part of it, but there is another very good reason that an entire niche industry is reaping unparalleled success – social media.
Food Trucks do not enjoy the benefits of a stable brick and mortar business which can be found seven days a week in one faithful location. They are literally on the road all day everyday and they have to depend upon word-of-mouth to keep them afloat. A decade ago such a reliance was an extremely risky concept but today things are different. The script has been flipped and consumers more than ever want word-of-mouth to dictate to them where they should spend. Social media has made that easy and there is no other industry that has mastered social network marketing as well as food trucks. Operations such as The Grilled Cheese Truck (nearly 77,000 followers) and Kogi BBQ (128,000 followers) have exploded on Twitter. The entrepreneurial knack of their operators has spilled from the mobile kitchen to mobile devices, luring in customers from both across the street and miles away. What can you as a small to medium business owner learn from these happenstance social media mavens? Read further to find out.
Why Food Trucks Are Successful on Social Media and What Your Business Can Learn from Them