Social media is a booming resource in the marketing world. More and more businesses are joining social media networks in order to reach larger audiences and expand their business. But despite the growing popularity of social media marketing, many are unsure whether the learning curve and invested time are really worth their while.
The following list will explain the many benefits of social media marketing and just might convince you to hop on board.
It doesn’t matter if you sell popular high-fashion clothing and accessories or niche items like flip-flops, cupcakes, antiques, or even tiki décor, you can sell your wares on Pinterest. However, the process is not as simple as uploading a photo of your product while kicking back and waiting for customers to bite. There are best-practices that need to be followed. Thankfully, these are fairly easy to follow. Read further to learn how your brand can take full advantage of Pinterest as an online sales tool.
Ten Basic Steps to Successfully Selling Your Products Using Pinterest
When it comes to internet marketing you expect everything to be fast. Your website should load fast. Your online customer response time should be fast. Your SEO plan execution should be fast. That’s all true. However there are times when your online strategies need to step back and take a breather. This is especially necessary when it comes to social media. This may seem contrary to everything spoken within this website marketing blog, considering that I’m always advising you on how to beat your customers to…everything. But I find that when it comes to social networking, many brands are too excitable, attempting to move things along too quickly without taking the adequate time to follow each network’s respective best practices. Today I am providing a few things for you to watch out for, items that will help you identify whether or not you’re moving too fast to see where your social strategy may be going in the wrong direction.
4 Ways to Identify Where Your Brand Needs to Slow Down on Social Media
Curious title, right? If you follow this internet marketing blog then you know that on random occasions I reference tiki mugs when advising SMBs on the practices of gaining customers through social networking. I have a bit of a collection going and so am always on the hunt for them, offline and online. As a consumer, authentic tiki mugs are a product quite relevant to me and as an online consumer I frequent the web to try and track this product down. Because tiki represents a very narrow niche market the process can be challenging. Sellers don’t exactly have well-optimized websites to solicit customers. These small business owners operate out of workshops and often take to social media to reach people, like me, who may be interested in their wares.
A few months ago I posted an article regarding hashtags that will help you sell your products on Instagram. Within the article I referenced a serendipitous series of events that added to my awesome collection, all of it starting with an Instagram post. Well a few weeks ago Instagram once again sparked a trilogy of consumer occurrences that absolutely have proven its effectiveness for small business looking to sell their products online. Today I am sharing that exact sequence so that you as a small business can envision how to make this photo-focused social network work for you.
A Case of How Three Small Businesses Used Instagram to Sell Their Niche Product
I launched the back to school week with an SEO and internet marketing recap for businesses but today we’re going to focus solely on social. If your brand is hoping to hang with the cool kids (your competition) this season or potentially lead the pack you will need to stay active on the social networks detailed below. By “active” I mean daily, and following the recommended best practices for each. You’ll need to commit if you want to take your brand out of band camp and into the prime position to win homecoming at prom.
5 Essential Social Networks for Keeping Your Brand Popular, and Relevant, in 2014 and Beyond
Last month Facebook announced that they were to begin testing their newest Call to Action – a “Buy” button. Users are now beginning to see this test in play as the summer weeks progress. Of course the furious lot who think Facebook should serve as some non-profit social service are opposed to this monetization but what they are failing to see is the tremendous benefit to small/medium business. Perhaps they will one day when they attempt to open up their own gluten-free hempseed bakery stand at the local farmer’s market. A Facebook Buy button is a great idea.
The best thing any social network can do is provide users with the easiest experience possible. We all shop online. Who wouldn’t want to remove that 2nd or 3rd step to complete a purchase of a product we desire? We follow brand pages because we presumably like their product/service. If that brand posts an image w/link to an item we want, at a price exclusive to us as loyal followers, then we want the opportunity to take advantage of the offer with as little static interference as possible. Facebook is reducing that arm’s length relationship between us and the brand with the Buy button concept and so what logical consumer wouldn’t want this? As far as businesses go, the possibility of this becoming a permanent Facebook brand page feature is very exciting.
What Your Business Needs to Know About the Facebook BUY Button Test
Last week Facebook made a major announcement regarding a change in their Platform Policies that will forever impact how brand pages conduct themselves within the social network. Facebook will no longer allow pages to incentivize likes. They are also no longer able to withhold user access to apps or content without first receiving a like from said user – a practice informally known as “like-gating”. You have until November 5, 2014 to comply. Queue the ominous dum dum dum tune.
Happy #ThrowbackThursday everyone! Yes, this long running phenomenon (in relative social media terms) has social networkers tossing out their awkward baby photos on Instagram and other photo sharing applications once per week. However businesses too have adopted the concept of returning to the “days of old” when it comes to their content marketing strategies. Because generating new ideas for your social media marketing is a tough task week in and out it is important to take advantage of every trend and opportunity. Thus on this day before TGIF I am providing you all with tips to using the concept of #ThrowbackThursday to market your business and or product/service online.
5 Ways to Use #ThrowbackThursday for Your Content Marketing on Social Networks
Whether a CEO, a franchise, a local eatery, or a growing real estate firm… (instagram)
This may be an unpopular opinion, but to me the selfie (in itself) is the lowest form of social media interaction. So when I found out that a recent Georgia Tech study evidenced that Instagram posts with faces (not just selfies mind you) prominently featured in them received 38% more “likes” I was a little surprised. Just a little.
You see, I already knew this to be true, just not to the reported extent. I love Instagram. I spend at least 30 minutes a day on it, and have even posted on the subject on how Instagram hashtags can help your business very recently. On numerous occasions I’ll post subject-matter photos (scenery, attractions, etc…) of my travels that I am certain rival National Geographic’s best landscape work only to have the “likes” trickle in like a slow leaky faucet that keeps you up at night. Once in awhile however I put aside my modesty and throw a photo of the exact same scenery, using the exact same hashtags, but with yours truly standing in front of it. All of a sudden that faucet of “likes” goes from a drip to a steady flow. While I would like to think that it’s my parents’ genetics that resulted in this boost in social media engagement the credit cannot go to them. Instead this is the nature of users on social media – they connect better to posts that have that personal touch, regardless the mug staring at them.
Many businesses fail to see how this 38% increase in engagement relates to them as a company but I can safely say that it impacts you (business owner) even more than the general public. Brands desperately need to convey personality on social media far more than an individual ever could. Thus in today’s blog post I tell you how you can use the concept of the Instagram selfie to not only grow your social network presence but to attract business.
How to Use Faces on Your Brand’s Instagram Profile to Attract Customers
Social media management remains to be one of the biggest mysteries for businesses. While there are many “best practices” articles out there to guide social networking for brands many companies continue to fall into a cycle of bad habits or absolute neglect, wasting resources on ineffective campaigns. The only way to truly fix this is to look at what you may been doing wrong. This article details five common mistakes that businesses make in social media so that you can identify if your internet marketing team is guilty of any of them, allowing you to make positive adjustments moving forward.
5 Mistakes Your Brand May be Making on Social Media