Yesterday Twitter announced the true beginning of their place in the ecommerce landscape of social media. Twitter Offers, as it is known, can be considered an extension of the Twitter Buy button that was introduced in the U.S. back in September (2014). The “buy” button allows users to redeem an offer from directly within a brand’s tweet. So what does Twitter Offers offer brands that was not already available in the September release? Read further to find out.
What Brands Need to Know About the Testing Release of Twitter Offers
Social media and business-to-business (B2B) brands have long had a strained relationship. For many B2Bs this union has ended in separation and break-up before the courtship could be completed. This is not because social networking does not translate as well for B2Bs as it does for consumer-centric brands. It is just as important. While there are entire eBooks, seminars, and webinars dedicated to “best practices” on the matter, it should be noted that the failure often begins when businesses balance their focus on the wrong social channels. Recognizing this, today’s post provides you with the top four social networks that your company should focus on. In addition to “naming” these platforms, I’ll provide you with a few tips on how to balance your use of them to attract clients to your B2B brand.
Top Four Social Media Channels for B2B Marketing, and How to Use Them to Balance Your Social Networking Efforts
There is a lot of talk about online marketing strategy for the holiday season when it comes to business-to-consumer (B2C) brands. With every internet marketing blog page download a new article pops-up identifying ways to better reach customers during the big seasonal spend. Admittedly this blog is no different. While such a thing makes perfect sense, one must pause to ask, should business-to-business (B2B) brands be excluded from this conversation? Some may say so, but not me. You see, as the entire online world for businesses becomes more about engagement versus the hard-sell, it has become more and more important for B2B’s to reach their online target market in a manner similar to the way B2C’s do. That being said, the differences between the two needs to be recognized. With the holiday season in full-swing as of this week the time has arrived to deliver you, the B2B brand owner/manager, with some insight on how you can use the holiday season to market your offering online to your clients.
5 Best Practices for B2B’s Marketing to Their Clients Online During the Holiday Season
It doesn’t matter if you sell popular high-fashion clothing and accessories or niche items like flip-flops, cupcakes, antiques, or even tiki décor, you can sell your wares on Pinterest. However, the process is not as simple as uploading a photo of your product while kicking back and waiting for customers to bite. There are best-practices that need to be followed. Thankfully, these are fairly easy to follow. Read further to learn how your brand can take full advantage of Pinterest as an online sales tool.
Ten Basic Steps to Successfully Selling Your Products Using Pinterest
Coming off of last week’s announcement that Facebook has made the unfollow option more readily available to users is yet another update that has brands concerned about their ability to promote themselves in News Feed. Facebook has now notified us that they are to begin reducing the amount of blatantly promotional page posts within News Feed. Anyone that is a casual user of Facebook knows that this practice has indeed been out of hand in the past, so even from a business perspective this is a welcome update. That being said, I know that many of you are concerned as to whether or not your page posts will be the target of this cutback. Read further to learn more about this Facebook News Feed update and how your business will want to respond.
What Your Business Needs to Know About Facebook’s Recent News Feed Update to Reduce Promotional Page Posts
A major overhaul to Facebook Places has occurred, under the radar (no official announcement from Facebook), that has big implications for local businesses managing their presence on the social network. The online marketing industry is stating that this November update throws Facebook’s hat into the arena to challenge Yelp, FourSquare, TripAdvisor, and the like. I agree. And this is only the beginning as the now decade-old institution gathers all of the data from it’s Graph Search and Location API and fully integrates it into the platform to truly improve their user experience. Read further to learn more about Facebook Places and how to prepare your brand page accordingly.
What Your Business Needs to Know About the Facebook Places Update
I’ve made it no secret that I find Instagram to be a very effective tool to help brands sell products. This is especially true for small businesses, as proven by this recent first-hand example involving tiki mugs (seriously). The last 365 days (or so) have been big for this Facebook-owned social network, beginning with their introduction of Instagram advertising for U.S. businesses last November, promptly followed by a more global release halfway through 2014. As the year concludes Instagram is getting ready to ring in 2015 with a big bang as they continue to update the channel with exciting new features for people and businesses alike. Today I’m providing you with some insight into the updates of the last couple of weeks so that you can enter the end of the annum armed with an enhanced Instagram marketing skillset.
Year-End Instagram Updates That Will Help Businesses Better Reach Their Target Market
I tend to use this blog to publish articles on how businesses can gain followers on social media, not lose them. However, in light of Facebook’s recent news to allow users an easier option to unfollow brands that are posting content that turns them off, such an article seemed apropos.
Many businesses are quick to state that social networking does not work for them and dismiss it from their online marketing strategy. Too often this is the case because they do not realize that they have been posting content that simply prevents them from gaining favor from existing and prospective followers. In an effort to help you identify if you may be guilty of the same, I have complied of list of five common behaviors used by brands on social media that leave users turned off and turning the other way.
5 Common Types of Posts Brands Make on Social Media that Lose them Followers Every Day
Last week Facebook announced an update to their News Feed that has many brand managers concerned about the negative impact on their audience reach within the social network. Simply put, this update allows users to quickly and easily unfollow a friend, group, or page from News Feed. The latter of course is the biggest concern to you as a business managing your presence on the channel. After a year of Facebook making big improvements to enhance the user experience many businesses are left asking if this has all been done at the expense of page managers. The new update is sure to keep that conversation going. However, are those brands that are concerned about the update simply at fault for not keeping up with the preferences of their followers? Read further to find out how your brand page may be impacted and what you can do to adjust your Facebook marketing strategy.
What Your Brand Needs to Know About the Facebook News Feed “Unfollow” Update
Black Friday is two and a half weeks away. At this point you’re either well-prepared for the moment or you’ve just found this article because you’re scrambling to put together some last-minute semblance of an online marketing plan to carry you through. No matter your stance, the post details some important ideas and tips that you may not have anticipated. They can be integrated into your content marketing plan today to great effect. Read below to put your retail business “in the black” by building online anticipation for your participation for what may be the biggest offline shopping day of the year.
6 Online Content Marketing Tips for Retailers Preparing for Black Friday