Social media and business-to-business (B2B) brands have long had a strained relationship. For many B2Bs this union has ended in separation and break-up before the courtship could be completed. This is not because social networking does not translate as well for B2Bs as it does for consumer-centric brands. It is just as important. While there are entire eBooks, seminars, and webinars dedicated to “best practices” on the matter, it should be noted that the failure often begins when businesses balance their focus on the wrong social channels. Recognizing this, today’s post provides you with the top four social networks that your company should focus on. In addition to “naming” these platforms, I’ll provide you with a few tips on how to balance your use of them to attract clients to your B2B brand.
Not since the Renaissance has there been a better time to be an artist. Parents concerned about their graduates throwing away tuition by trading law books for paint brushes can rest easy knowing that there is a financial future in the arts. The reason for this wave of change? Social Media.
Traditionally artists of all sorts have been at the mercy of big name galleries if they hoped to turn their different strokes into bank notes. However because of movements in the online landscape artisans can now take to social networks to sell their wares and can earn quite the living doing so. Now this may seem like a tight niche topic to use here on this internet marketing blog but it has long served to serve the small and medium business. What could serve as a better example to prove the revenue potential of social media than the struggles of an artist? If you are a creative soul looking to make a buck doing what you love, or a seller of such work, read further to find out how you can sell your offering by tapping into a few very effective social networks.
5 Social Media Sites that Artisans Can Use to Sell Their Work, and How
With the passing of each year it seems that yet another “essential” social network joins the online marketing mix for brands. As soon as you think you’ve got it all figured out some kid’s new concept gets acquired by a media giant and catapults him/her from their parent’s basement into a 2000 square foot condo in Silicon Valley. The next thing you know you’re scrambling for a “best practices” guide on this new network while having to add a few more human resource hours to your weekly social media marketing efforts. Who has time for this? That’s where social media scheduling comes into the picture.
Pre-scheduling your brand’s social network profile posts allows you the opportunity to streamline your social media messaging. Your content and promotional delivery doesn’t have to skip a beat as your attention remains focused on your clients/customers. However, very few businesses understand how to optimize their scheduling efforts to acquire strong referral traffic and maintain a positive brand image on social media. Today we look at a few basic guidelines to scheduling content on your social profiles so that you bring in qualified traffic and promote your brand in the best light possible all the while freeing up time to focus on your day to day.
How to Pre-Schedule Your Brand’s Social Media Posts for Optimal Traffic and Positive Consumer Response
image: edited from Rudolph the Red-Nosed Reindeer, CBS (1964)
As of this month there won’t be a week that goes by without an article on preparing your online marketing plan for the holiday season. Last week it was a comprehensive internet marketing checklist for the holidays and this week I deliver you into the fringe, a place where few of your competitors go, a place that will give you a distinct advantage, if and only if, you dive in now.
Your competition is already scrambling to craft or complete their holiday campaigns for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. I’ll assume that you are doing the same. Between you all you will split customers on these social networks, with the spoils going to those that offer the deepest engagement. But the businesses that will truly come out on top are the one’s thinking outside of the gift box when it comes to the social networks available to them, the ones that are prepared to visit the island of social media misfits. Today I remind you once again to adopt 3 very influential channels that few small and medium businesses have yet to embrace.
3 Social Media Misfits That Your Business Should Add to its Social Network Marketing Plan for the Holidays
Yesterday the Google Webmaster Central Blog announced a video series courtesy of perpetually chipper Maile Ohye, a Developer Programs Tech Lead at Google. The series titled Bring Your Local Business Online was introduced with the bold string of words “no website required!” and was followed by Ohye’s assertion that “…having a website today is helpful, but it’s certainly not a necessity“. It’s a real knee-slapper. Or is it?
Today I’m providing a recap of this 6-part video series (unless you have time to watch all 30 minutes and 24 seconds) and an honest assessment for each part which looks at whether or not “no website required” is a reasonable statement to make.
Recap and Response to Recent Google Video Series Stating Local Businesses Can Build a Strong Online Presence Without a Website
Content marketing for your social media profiles can be a cumbersome thing. You have to come up with new ideas on a weekly basis to accommodate the consumption habits of your audience. Thankfully, the arrival of autumn gives way to a slew of new content opportunities to immediately integrate into your social network marketing campaigns. I call it the seasonal trifecta of content marketing on social media. Feel free to spread the word.
This trifecta starts with Halloween (unless you operate in Canada where Thanksgiving comes first), transitions into Thanksgiving (Canadian brands should jump on this too), and peaks at the Holiday season (Christmas and New Year’s Eve). This “strategy” may seem like an obvious thing to state, however far too often businesses do not take proper advantage of any of the three on social media. They simply post a celebratory message on the day of the event (e.g. “Happy Halloween from our staff!“) using some free-download seasonal wallpaper image along with it. Sound familiar? This sort of cookie-cutter mentality won’t cut it in the highly competitive social media landscape of today. Embrace the end quarter of the year and all that it brings by taking full advantage of the social media marketing opportunities of Halloween, Thanksgiving, and the Holidays. Below are a few essential guidelines to help you do so.
5 Ways Your Business Can Master the Seasonal Trifecta of Content Marketing on Social Media
Yesterday I reported on the filing of the Google TV Rank patent. I was among the first in this industry to do so (seemingly) and within a few hours of publishing the article it landed on Google Page One. It all started when I caught wind of the Google patent by following the blog of an industry authority on the matter (I’m not divulging my source on this one). I identified it as newsworthy information for the small to medium businesses (SMBs) that this blog serves to serve. I immediately searched to see if anyone else jumped on the story and found that Search Engine Land had, aptly referring to the patent as TV Rank. Catchy. I’ll take it. I wrote a comprehensive article on the SMB implications of the impending ranking signal with the limited information that was available, and quickly published it.
Today the article remains within the top search results on Google. Will it stay? Maybe, maybe not. The industry will soon be flooded with varying takes on the topic. However, by getting a head start the article will bring in a significant portion of the initial search traffic as businesses scramble for more information. Better yet, it helps establish this blog as a trusted resource for SMBs looking for help with their internet marketing strategies. I’m not writing today’s post to brag (again, the article can slip to Page Two by the end of the day), I simply want you as a business to understand that you too can do the same for your industry. Read further to find out how.
7 Steps to Ensure Your Online Business is Among the First to Deliver Customers Industry News – Content Marketing Strategy for SEO
The final entry for this week’s back-to-school theme drops a true-or-false pop quiz on you. Don’t leave. You won’t be judged and the answers are readily available. The intent of this article is to simply address issues often pondered by brand marketers when managing varying social networks for their business. Have a gander and try to answer them before looking at the reply beneath each.
7 True or False Questions About Today’s Most Important Social Networks
I launched the back to school week with an SEO and internet marketing recap for businesses but today we’re going to focus solely on social. If your brand is hoping to hang with the cool kids (your competition) this season or potentially lead the pack you will need to stay active on the social networks detailed below. By “active” I mean daily, and following the recommended best practices for each. You’ll need to commit if you want to take your brand out of band camp and into the prime position to win homecoming at prom.
5 Essential Social Networks for Keeping Your Brand Popular, and Relevant, in 2014 and Beyond
One of the biggest challenges of social media marketing for businesses has been with respect to ROI. More than a few brand marketing managers have had a tough time proving its effectiveness to the top of the corporate hierarchy. Others have seen big gains in referral traffic yet have no idea how to capitalize on it with limited data. Some are not seeing quantifiable results at all and do not know where to adjust their strategy accordingly. Many of you simply fall within the “all of the above” category. You’ll be happy to learn that two announcements this week have changed the game for the better. Twitter and Pinterest are now making your life easier.
For starters, Pinterest announced a major improvement to their analytics platform. Then Twitter, not to be outdone, followed up two days later with its own announcement stating that they have now opened up their analytics dashboard to all users, not just paid advertisers. All of a sudden brand managers now have access to Google Analytics worthy data for two of the most powerful social networks out there. Why are they doing this? Offering an “enhanced user experience” would be the likely press release quote. However, I’m sure it has something to do with the wave of social media analytics software providers out there pulling businesses away from their (Twitter and Pinterest) own respective analytics platforms. Whatever the reason, your life as a brand social media manager just got better. Let’s take a look at what you need to know about each development.