Maybe you’ve heard the term SoLoMo before, or maybe you’re wondering what this silly sounding acronym means. SoLoMo stands for social-local-mobile and refers to the integration of platforms from these three entities.
As the popularity of smartphones and tablets emerged, so did the idea for SoLoMo. Since smartphones now use geo-location technology, the logical next step was to take advantage of that fact and work to create more accurate local search engine results that can be viewed directly from your phone. So let’s take a deeper look into SoLoMo and see how you can use it for your individual business.