Streaming video is the latest trend for online marketing — and for good reason. It engages the viewer on a level that static photos and text do not. It builds excitement and increases understanding of your product. The strength of a great marketing video is not a surprise to many businesses. Still, creating a good and strong video is a secret that eludes many. Here are some tips for creating the perfect marketing video for your internet campaign.
Even with the mounds of compelling data out there, many brands are still assuming that video content is not a necessity. The sooner they realize the power that video can hold for their content marketing campaign, the better.
Rather than being second fiddle to targeted advertising, SEO or highly clickable content, video has become all of three of these things in one. In fact, since YouTube is the second highest search engine used by volume, your brand can accomplish a whole lot more of their goals once they realize the power video holds.
Video content is swiftly emerging as the best method to reach online viewers. Users prefer video, as do search engines. Brands who can provide interesting, relevant videos as a key component of their digital marketing strategy will reap the benefits of online engagement and exposure.
The summer of 2014 delivered some very impressive statistics regarding the success of video on Facebook. In a news release from Facebook this week they announced an over 50% growth in video views from May through July. One staggering figure to complement the above is that through the entire summer season there have been more than 1 billion video views on Facebook every day. 65% of these views have been on mobile. Much of the above may be attributed to the fact that Facebook launched an update in June to give users a more customized video engagement experience in their News Feed. Whatever the reason for this dramatic boost in video consumption behavior, Facebook has followed up this week with yet another series of video updates. Find out what these updates mean for your brand page by reading further.
What Your Business Should Know About the New Facebook Video Updates
Six seconds. That may be a lot of time for bull-riding but when it comes to conveying a branded marketing message it’s not much at all. Or is it? Vine is a very popular social networking video app that ties in to Twitter. It allows users just six seconds of video played in a continuous loop for all who stop scrolling long enough to view it. All sorts of silliness can be found once you’ve installed the app, signed-up, and visited the home feed. For the most part each video you view represents six seconds of your life that you will never get back. But once in awhile there there are hidden gems that will deliver great snippets of video content that will truly engage you and perhaps even answer a query of yours in a roundabout way. Some businesses have had great success when integrating Vine into their social networking strategy. However in the grand scheme of things few brands have adopted Vine out of uncertainty as to whether or not it is worth their effort. Below I have posed four questions for you to consider. If you answer “yes” to one or more of them then I recommend that you give this easy-to-use video sharing tool a shot.
4 Questions That Will Lead You to Decide if Your Business Should Be Using Vine to Market Your Brand Online
We’re not exactly drawing your attention to a cutting edge topic here. Everyone spends some time on YouTube. However, for many, much of that time involves watching someone’s pet parakeet chasing a cat, or a pet cat chasing a large dog, or a dog playing the piano. You get the idea.
Businesses on the other hand, could benefit from time better spent using this fantastic resource, yet often neglect to take advantage of video as a means to promote their product or service. It can feel a bit overwhelming compared to using text to Tweet or pictures to Pin. However, the value of YouTube as a marketing channel is exponential and should not be overlooked out of aversion to A/V technology. If a picture is worth a thousand words, a video can be worth a million.
Here’s some video that is made by Google to help you understand how to use Google Webmaster Tool, how Google crawl and index, how Google discover your site.