image: edited from Rudolph the Red-Nosed Reindeer, CBS (1964)
As of this month there won’t be a week that goes by without an article on preparing your online marketing plan for the holiday season. Last week it was a comprehensive internet marketing checklist for the holidays and this week I deliver you into the fringe, a place where few of your competitors go, a place that will give you a distinct advantage, if and only if, you dive in now.
Your competition is already scrambling to craft or complete their holiday campaigns for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. I’ll assume that you are doing the same. Between you all you will split customers on these social networks, with the spoils going to those that offer the deepest engagement. But the businesses that will truly come out on top are the one’s thinking outside of the gift box when it comes to the social networks available to them, the ones that are prepared to visit the island of social media misfits. Today I remind you once again to adopt 3 very influential channels that few small and medium businesses have yet to embrace.