Tag Archives: vine

Adopt The 3 Misfits of Social Media Marketing for the Holidays

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Misfits of Social Media Marketing for the Holidays

image: edited from Rudolph the Red-Nosed Reindeer, CBS (1964)

As of this month there won’t be a week that goes by without an article on preparing your online marketing plan for the holiday season. Last week it was a comprehensive internet marketing checklist for the holidays and this week I deliver you into the fringe, a place where few of your competitors go, a place that will give you a distinct advantage, if and only if, you dive in now.

Your competition is already scrambling to craft or complete their holiday campaigns for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. I’ll assume that you are doing the same. Between you all you will split customers on these social networks, with the spoils going to those that offer the deepest engagement. But the businesses that will truly come out on top are the one’s thinking outside of the gift box when it comes to the social networks available to them, the ones that are prepared to visit the island of social media misfits. Today I remind you once again to adopt 3 very influential channels that few small and medium businesses have yet to embrace.

3 Social Media Misfits That Your Business Should Add to its Social Network Marketing Plan for the Holidays

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5 Social Media Guidelines for Businesses to Use in the Seasonal Trifecta

Social Media Guidelines for Businesses During the Holidays

Content marketing for your social media profiles can be a cumbersome thing. You have to come up with new ideas on a weekly basis to accommodate the consumption habits of your audience. Thankfully, the arrival of autumn gives way to a slew of new content opportunities to immediately integrate into your social network marketing campaigns. I call it the seasonal trifecta of content marketing on social media. Feel free to spread the word.

This trifecta starts with Halloween (unless you operate in Canada where Thanksgiving comes first), transitions into Thanksgiving (Canadian brands should jump on this too), and peaks at the Holiday season (Christmas and New Year’s Eve). This “strategy” may seem like an obvious thing to state, however far too often businesses do not take proper advantage of any of the three on social media. They simply post a celebratory message on the day of the event (e.g. “Happy Halloween from our staff!“) using some free-download seasonal wallpaper image along with it. Sound familiar? This sort of cookie-cutter mentality won’t cut it in the highly competitive social media landscape of today. Embrace the end quarter of the year and all that it brings by taking full advantage of the social media marketing opportunities of Halloween, Thanksgiving, and the Holidays. Below are a few essential guidelines to help you do so.

5 Ways Your Business Can Master the Seasonal Trifecta of Content Marketing on Social Media

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Twitter Tips for Retailers in Response to Recent Consumer Study

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Twitter Tips for Retailers

Twitter has been doing its homework in preparation for the year end retail rush. Retailers all over the nation are gathering as much data as possible while they craft their internet marketing campaigns and in response Twitter has delivered. With nearly three-quarters of the population intending on buying an electronic device this year Twitter conducted its first major “holiday season” study, focusing on the consumer electronics retail sector. Last week they released the results. In summary, it was found that Twitter users are early adopters and will return to Twitter frequently to perform further research and to seek guidance in the consumer decision making process, ultimately becoming the prompter for the final purchase. While this study focused on one product market, the implications for all retailers are abound. Read further for more information and to find out how your business can respond in time for the shopping juncture ahead.

How ALL Retailers Should Respond to the Recent Twitter Consumer Research Study

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Social Network Popularity Contest Prep for Your Brand During “Back to School” Week

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social network popularity contest

I launched the back to school week with an SEO and internet marketing recap for businesses but today we’re going to focus solely on social. If your brand is hoping to hang with the cool kids (your competition) this season or potentially lead the pack you will need to stay active on the social networks detailed below. By “active” I mean daily, and following the recommended best practices for each. You’ll need to commit if you want to take your brand out of band camp and into the prime position to win homecoming at prom.

5 Essential Social Networks for Keeping Your Brand Popular, and Relevant, in 2014 and Beyond

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Should You Use Vine for Your Brand? Answer These 4 Questions to Find Out

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Vine for your business

Six seconds. That may be a lot of time for bull-riding but when it comes to conveying a branded marketing message it’s not much at all. Or is it? Vine is a very popular social networking video app that ties in to Twitter. It allows users just six seconds of video played in a continuous loop for all who stop scrolling long enough to view it. All sorts of silliness can be found once you’ve installed the app, signed-up, and visited the home feed. For the most part each video you view represents six seconds of your life that you will never get back. But once in awhile there there are hidden gems that will deliver great snippets of video content that will truly engage you and perhaps even answer a query of yours in a roundabout way. Some businesses have had great success when integrating Vine into their social networking strategy. However in the grand scheme of things few brands have adopted Vine out of uncertainty as to whether or not it is worth their effort. Below I have posed four questions for you to consider. If you answer “yes” to one or more of them then I recommend that you give this easy-to-use video sharing tool a shot.

4 Questions That Will Lead You to Decide if Your Business Should Be Using Vine to Market Your Brand Online

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5 Best Video Apps for Your Business

Best-Video-Apps-for-Business

There is no doubt that video has become a major part of the online content marketing mix of many successful and socially connected businesses. The start of the summer alone has seen Facebook make a major update to better promote video on their network. Both Facebook and Google have been ramping up their push for video content because their internal studies indicate that users demand it, responding positively to brands that deliver engaging video. Many small to medium businesses understand this fact yet have deemed it not quite practical to hire a professional videographer or even invest in the equipment much less expensive editing software and/or services. However these methods are simply not necessary to start engaging your existing and prospective audience with video. All you need is your smartphone and tablet and you can install the following applications to begin making your branded mark with short film.

5 Best and Easy to Use Apps for Businesses Looking to Boost their Content Marketing Strategy with Video

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