Social media and business-to-business (B2B) brands have long had a strained relationship. For many B2Bs this union has ended in separation and break-up before the courtship could be completed. This is not because social networking does not translate as well for B2Bs as it does for consumer-centric brands. It is just as important. While there are entire eBooks, seminars, and webinars dedicated to “best practices” on the matter, it should be noted that the failure often begins when businesses balance their focus on the wrong social channels. Recognizing this, today’s post provides you with the top four social networks that your company should focus on. In addition to “naming” these platforms, I’ll provide you with a few tips on how to balance your use of them to attract clients to your B2B brand.
We’re not exactly drawing your attention to a cutting edge topic here. Everyone spends some time on YouTube. However, for many, much of that time involves watching someone’s pet parakeet chasing a cat, or a pet cat chasing a large dog, or a dog playing the piano. You get the idea.
Businesses on the other hand, could benefit from time better spent using this fantastic resource, yet often neglect to take advantage of video as a means to promote their product or service. It can feel a bit overwhelming compared to using text to Tweet or pictures to Pin. However, the value of YouTube as a marketing channel is exponential and should not be overlooked out of aversion to A/V technology. If a picture is worth a thousand words, a video can be worth a million.